Scott Partnership

Instrument Business Outlook (IBO) has issued its annual forecast for 2026, assessing current market conditions across scientific sectors and instrument types, and making predictions for the coming year. We thank IBO for its insightful forecast, published on 15th January in Volume 34: Issue 19 and for granting us permission to report on these findings. This blog summarises expectations for 2026, supported by data from Strategic Directions International (SDi).

Why there will always be a place for a good press release Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and social media.

Can anyone be a thought leader? When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact some companies self-proclaim to be thought leaders as part of their online presence. However, being a thought leader is about more than just knowing your topic.

Tips and tricks for scientific content marketing Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and webinars.

A scientific approach to media relations As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. When it comes to media relations (the relationship that a company or organisation develops with journalists and editors) effective communication is crucial. Communication Breakdown Navigating the world of media relations can be challenging.

While it’s a good starting point, your website shouldn’t be used in isolation. You’re looking to make the process as easy as possible for buyers to research, evaluate and purchase products in the most straightforward way. Let’s take a look at how you can use your existing channels to best effect. Blogging A recent report found that companies blogging 6-8 times a month see their lead volume doubled. While it seems like a lot of updates, you can’t question the value with stats like that.

Success is just the tip of the iceberg Success(noun) – the accomplishment of an aim or purpose. "The president had some success in restoring confidence". Synonyms: favourable outcome, successfulness, favourable result, successful outcome, positive result, victory, triumph. "We are very encouraged by the success of the scheme" What does success mean to you? Here at The Scott Partnership success underpins everything we do for our clients.

How to get the most out of your PR and marketing agency In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well as generate leads. Working as productively and efficiently as possible, while drawing on the right external input at the right time is key.

The power of a customer testimonial is unquestionable. Promoting your product or service with an authentic voice will always be an invaluable tool for pushing company messages and showcasing your business at its best. For over 25 years, The Scott Partnership has specialized in creating customer testimonials for a range of life science clients, producing sincere pieces of marketing content that resonate with audiences by following true-to-life stories.

Content Marketing: A beginners' guide for the life science marketer In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more important than ever. But many life science companies can be shy when it comes to using the power of content. In our experience, scientists tend not to be inspired by marketing jargon.