Selzy

Companies strive to provide their clients with the best possible products and services, and emails are often the most reliable way of communication to do that. However, once a regular email marketing campaign is sent, you need to keep that bond strong and replying or reacting to relevant actions of every single client becomes a herculean effort. This is what autoresponders are for: a way to keep you in contact with your contacts through a series of automatic messages.

Marketing today is all about data — but without the right tools, it’s easy to get lost in the numbers. That’s what marketing dashboards are for: helping you understand, track, and act on your most important metrics. In this article, we’ll explore what marketing dashboards are, examine various marketing dashboard examples for every kind of marketer, and teach you how to get started with your own. What is a marketing dashboard?

You’ve probably seen a million reports showing how popular AI is for email marketing. But do email marketers generate entire campaigns? Do they review the AI output before sending? As avid fans of new technology (and an email service provider with a great AI assistant), we decided to get to the bottom of the topic and find out! We asked real email marketers about their AI use cases and added our tips. Generative AI for email marketing: What’s the deal?

How can one navigate being a solopreneur in marketing, with so much marketing advice on the internet? How to find the most effective ways to engage the audience, generate website visits, and convert leads? With time and money being limited resources, especially for solopreneurs,  it’s easy to slip by and spend too much without a good return on investment, making it harder to stay afloat. This will be your lifeboat: laser focus.

In 2025, the US celebrates Mother’s Day on May 11th. Now is the perfect time for marketers to start thinking about their festive email campaigns. Struggle to come up with fresh and engaging Mother’s Day email subject lines? Don’t worry – we’ve got you covered. In this article, you’ll find expert tips and examples to help you create subject lines that are both attention-grabbing and effective.

Imagine you’re in a hurry and accidentally send an email with a typo to a contact list of 7,000 customers. Terrifying, right? But don’t panic — stay calm, carry on, and follow our tips on how to fix the mistake of a typo in an email campaign. And if you’ve never made one — even better! You’ll learn what to check to make sure your emails are always top-notch. Common email mistakes Even experts in marketing make mistakes, and way more than you know. So let’s look at the most common mistakes there are.

Creating a responsive email template step-by-step Are you thinking about building your own responsive email template now? If yes, keep reading — here’s a detailed guide on creating an email template from scratch. Here’s a thing. You likely won’t be coding a template with all the styling in a text document, since most people use email editing software that may or may not give you access to code. That’s why we won’t show you the code alone — we’ll also use the Selzy builder as an example.

Recent trends push people away from buying and motivate them to use the items they already have. Does this new spin on sustainability put brands and marketers in danger? How do you appeal to your customers while still hitting the sales figures? Read our overview for everything you need to know and check out some good sustainable marketing examples. What is underconsumption (anti-overconsumption)?

Gone are the days when anyone thought of TikTok as a social media platform for kids and stupid dances. Now, it is a place for business, with both solopreneurs and huge corporations using it heavily for their marketing campaigns. And for a good reason: remember when a single hashtag #TikTokMadeMeBuyIt created feta cheese shortages? This article will help you understand how to build TikTok marketing strategy, generate content that is just right for the platform, and use it to your advantage.