Specialty Equipment Market Association (SEMA)

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers -- DIAMOND BAR, Calif. (Oct.

By SEMA News Editors Oracle Lighting, the aftermarket brand providing automotive LED lighting, has announced the appointment of Johnny Johnson as its new strategic account manager. Johnson will help grow the company's core aftermarket LED business while leading its expansion into fleet, motorcycle and powersports, and into new international markets.

By SEMA News Editors Love the automotive world? Make it part of your career. SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive specialty-equipment industry. Explore the current openings and apply for a position that could take your career in a new direction: View current SEMA job opportunities.

By Ashley Reyes The SEMA Businesswomen's Network (SBN) has named Jennifer Seaburn, account manager at Digital Throttle, as the network's newest #SheIsSEMA spotlight member. Seaburn was nominated by Digital Throttle Founder and President Bryan Robb. Get to know Seaburn through Robb's interview with SEMA News below. SEMA News: How has Jennifer contributed to Digital Throttle?

By SEMA News Editors The start of the 2026 SEMA Show, November 3-6 in Las Vegas, is just a few weeks away. If you haven't booked your hotel yet, now is the time to secure your room through OnPeak, the SEMA Show's official housing provider, to not only get the best possible rates, but accommodations that will help you maximize your week at the aftermarket's premier industry event.

By Ashley Reyes Taking place throughout 2026 SEMA Show week, November 3-6 in Las Vegas, SEMA Council and Network events are the go-to destination to connect with peers in your market segment, network with industry leaders and gain access to tools and resources for career and business growth. Mark your calendar now. From casual happy hours and signature receptions to educational seminars, there's an event for every professional across the automotive aftermarket.

By SEMA News Editors The SEMA Show, November 3-6 in Las Vegas, is more than the industry's largest gathering of automotive professionals, builders and enthusiasts. It's also part of a broader effort to protect the businesses, careers and freedoms that keep the automotive aftermarket moving. Register for the 2026 SEMA Show here and watch the video above for a closer look at how SEMA's advocacy efforts help protect what drives the automotive aftermarket.

Sponsored by Turn 14 Distribution From the golf course to the debut of the next vehicle build giveaway, Turn 14 Distribution is bringing elite networking to Las Vegas. The SEMA Show represents the pinnacle of the automotive aftermarket, transforming the Las Vegas Convention Center into the global epicenter of the latest automotive trends and exclusive industry networking.

By SEMA News Editors SEMA and RACER Network will take automotive enthusiasts behind the scenes of four extraordinary vehicle builds in SEMA Battle of the Builders, a new four-part docuseries premiering Wednesday October 7 at 10:30 p.m. ET/PT on RACER Network.

TRUCK AND OFF-ROAD BRANDS DRIVE INNOVATION AT THE  2026 SEMA SHOW -- Hundreds of exhibitors will unveil new products and technologies to qualified buyers, media, and industry professionals from around the world. -- DIAMOND BAR, Calif. (Oct.