Semrush Blog

Resource hub/Mini Study ChatGPT and Google AI Mode Mini Study ChatGPT and Google AI ModeA Tale of Two Models For Cross-Functional Teams Discover how ChatGPT and Google AI Mode differ in the brands they mention, the sources they trust, and the competitive sets they create across 22 industries.

Microsoft Clarity has added a metric that compares how much AI crawlers scrape from a site with how many visitors they send back. The AI Scrape-to-Referral Ratio, now in Clarity’s Bot Analytics dashboard, pairs bot-crawl data with referral analytics in a single card. In Microsoft’s own example, the average ran about 6,000 scrapes for every referral.

Most teams evaluate their AI search strategies the only way they know — by tracking more. Keyword lists grew into prompt lists. Every new platform got its own dashboard. And yet, we struggle to confidently answer the one question that matters: When a buyer asks about your space, is your brand part of the answer? The problem is in the mindset. We plan against prompts and keywords and measure individual questions, one at a time. But that's no longer how search works.

In our previous study, we found that AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes a common answer in “small business banking,” does that make it more likely to show up in “business credit cards” or “small business loans”?

Semrush reviews at a glance Ratings and review counts as of July 2026 Total reviews across G2 and Capterra 6,300+ G2 average rating 4.4 / 5 (4,000+ reviews) Capterra average rating 4.6 / 5 (2,300+ reviews) Most cited strengths All-in-one SEO and AI visibility platform, keyword research depth, ease of setup, client-ready reporting Semrush is a brand visibility management platform that enables marketers to audit, optimize, and quantify performance across SEO, AI search, content marketing, and...

In 2026, companies are hiring content marketers who can own visibility in search, navigate AI-powered discovery, and prove that every piece of content is generating business results. Meet the Content SEO Manager. This role did not show up in our 2023 research. Now, it accounts for 20% of all content marketing listings in the US, tying Content Creator as the highest-volume title in the market. It was the standout finding of our broader study of 8,000 content marketing job listings earlier this year.

Brand visibility in ChatGPT shifts prompt by prompt. Two related questions in the same buyer's research can surface completely different brands. Track only one, and you'd think you're winning. Look across the topic, and the picture changes.

Most brands chasing AI visibility focus solely on content volume and technical fixes. Those matter. But they're not why AI recommends your competitor over you. Here’s what you need to keep in mind: AI search engines don't rank pages in the traditional sense. They build a model of your brand from the signals they find across the web.

AI tools have become part of how B2B professionals find and evaluate vendors. Buyers use them to scope categories, compare solutions, and build shortlists before they ever talk to sales. But how much of the buying process has actually moved to AI? And what does it take for a vendor to stand out in those responses? To find out, we surveyed 600+ U.S. B2B professionals and asked about how AI is reshaping the way they research, compare, and make buying decisions.

Google has published new research on catching AI spam. Instead of judging videos one at a time, the system it describes targets coordinated clusters of accounts that mass-produce synthetic content at scale. Glenn Gabe, President of G-Squared Interactive, was among the first in the SEO community to flag the research on LinkedIn. The paper, authored by four Google researchers, details the Scalable Cluster Termination System (S-CTS), built for online video platforms.