Samsung’s 2026 OLED TV range is impressive, but I went in sceptical about one of its headline tricks: AI on the TV. The pitch is simple enough. Rather than reaching for your phone mid-movie to check what else an actor has been in, ask the TV – or ask it just about anything else for that matter. Instead of doomscrolling during a show, Samsung’s Vision AI Companion can surface recommendations, context and settings suggestions on screen while the program keeps playing.