Smart Tan

Picture a client who has been tanning for fifteen years. She knows what a good session feels like: the warmth, the flush, the faint smell of heat on skin. She knows how her body responds, how long it takes to build color, when she’s done enough. She has a system, and it works. Now put her in an all-LED tanning unit for the first time. It’s quieter. It runs cooler. The light looks different. She’s not sweating the way she usually does.

Revisit this Smart Tan Magazine cover feature from July 2024: As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers. Today’s young adult consumers represent the future of all tanning businesses. While their patronage may not be critical to our businesses financially today, it will become increasingly essential as the current primary customer segments age out of the market over the next few decades.

Pickleball, a sport that combines elements of tennis, badminton, and ping-pong, has surged in popularity in recent years, particularly among older adults and fitness enthusiasts looking for a fun and low-impact activity. A recent article from Athletech News reported on the trend, stating that more than 13 million Americans played the sport last year and multi-million-dollar organizations are now rushing to develop new pickleball facilities and cash in on the craze.

A Buyer’s Due Diligence Guide Irradiance, measured in milliwatts per square centimeter (mW/cm²), tells you how much optical energy the device delivers to a given surface area. It is the single most important spec in red light therapy because it determines therapeutic dose. The problem: there is no universal standard requiring manufacturers to measure at the same distance, with the same meter, or across the same surface area. What Does Irradiance Actually Measure in Red Light Therapy?

Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn your clients into enthusiastic brand ambassadors who organically promote your business to their own networks.

Photobiomodulation (PBM) research has identified wavelength as the single most consequential variable in light-based therapy protocols. Published literature indicates that 635nm red light and 850nm near-infrared (NIR) light interact with tissue through different absorption pathways and reach different anatomical depths. For commercial operators running full-body sessions, understanding these differences is not just academic.

Something has changed in the fitness world—not at the elite level, but at the average level. The typical gym-goer is no longer just working out to stay in shape. They’re training with more structure, more intention, and increasingly, more competition. HYROX is one of the clearest examples of that shift, but it’s part of a broader movement toward everyday athletes becoming more serious about performance. And when that happens, their behavior changes.

By Ashley Laabs When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style.

As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out in the sun or engaging in outdoor summer activities are closely related and complementary experiences. Summer is a time when sunbathers and beachgoers emerge in droves, seeking to achieve that perfect, sun-kissed glow.

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years The evidence supporting the role of moderate sun exposure and vitamin D in supporting optimal health has increased tremendously during the past two decades. A study in Sweden found that women with the greatest sun exposure had half the rate of dying and an increased life expectancy of 2-3 years (Lindqvist, Epstein et al. 2014).