Sneaker Freaker

Colourway: Mushroom JJJJound might just be the biggest proponent of the phrase, ‘If it ain’t broke, don’t fix it.’ The Montreal-based design studio have built their brand through elevated minimalism, and they bring that same approach to the New Balance 740N. The ‘Mushroom’ colourway has been a key component of JJJJound and New Balance’s partnership since they first started working together in 2018, and it’s clear that they aren’t done foraging it yet.

Style Code: JF7576-100 Nike Atelier is the Swoosh’s choice design arm, which focuses on creating bespoke pieces for their ever-growing roster of elite athletes. Earlier this year, the subdivision gave everyone the chance to secure exclusive goods that are usually kept hidden inside the Beaverton HQ, with the release arriving in the form of a luxurious Pegasus Premium two-pack. This strategy is set to will continue, with Nike Atelier have unveiled their next drop: a Total 90 Cryoshot.

Here comes Salehe’s sequel. This time last year we were chit-chatting with the industrious NYC designer amongst the chaotic spread of Paris Fashion Week, and at that time, Bembury’s first wholly self-designed sneaker with PUMA – the Nitro Velum – had been out for a month. The instinct, risk and vision that brought that shoe to fruition (and have defined Bembury’s work with Versace, Crocs, New Balance, and of course PUMA’s Hali 1 basketball sneaker) now brim over into the Velum 2.

A$AP Rocky and the PUMA Suede are essentially two sides of the same skateboard. When Rocky first emerged into the hip hop scene with his breakthrough LIVE.LOVE.A$AP mixtape, people couldn’t precisely pinpoint his sound – but they knew he was unlike any other rapper coming out of New York. The Suede can be similarly defined by its unpigeonholeable appeal.

The first half of 2026’s financial results in the sneaker industry have shown who can’t-stop-won’t-stop levelling up, and who’s putting in the work of rebuilding and reclaiming territory.

What is it about Y2K runners that has made them so popular two decades after their OG era? Is it the unmatched cushioning underfoot? The glistening metallic features? Or ahead-of-their-time designs that the market now has a deeper appreciation for? Whatever the case, Saucony are the brand to watch in this current wave, boasting a stacked archive of mesh-based bangers that the community are actively asking for.

Since making his Swoosh comeback in 2024, designer Frank Cooke has been playing Sneaker Santa, teasing a wishlist of future classics including the Air Max 180, and an Air Force 1 Low with a seriously shaggy makeover. Yup, this version of the Nike classic has traded its usual clean-cut credentials for something a little more untamed. Covered in orange faux fur, the iconic silhouette has become a fuzzy-footed force of nature – part sneaker, part Swoosh monster, all attitude.

Hellstar have fast become one of Team Trefoil’s superstar collaborators – after crafting three variations of the 1970 hoop classic. The Los Angeles-based outfit have also dabbled in the new adidas basketball lineup, decking out Anthony Edwards’ second signature for All-Star Weekend. Next up they’re set to go full street style, tapping the chunky Megaride S2 for a flame-adorned iteration.

If you asked 10 people what the greatest Nike Air Force 1 colourway of all time was, you would get 11 different answers. But if you asked Ronnie Fieg, he would instantly reply with the CO.JP ‘Linen’. Yep, the Kith head honcho has been vocal about the Japan-exclusive pink-and-beige AF-1 being his all-time favourite, including in his recent post about the 2026 Kith x Nike ‘Linen’ Collection.

The Nike KD 5 comeback tour is officially heating up. With news of the silhouette's return hitting the ’sphere, the iconic ‘DMV’ colourway is now expected to be among the first pairs back on shelves – marking its first release since 2012! As per , the upcoming release keeps things pretty faithful to the first serving, bringing back the original ‘Bright Crimson’ makeup alongside its black and ‘Volt’ accents.