Barolo was and is produced primarily in 5 villages south of Alba: La Morra, Serralunga d’Alba, Barolo, Monforte and Castiglione Falletto, as well as in parts of 6 other villages. The zone was and is about 3,085 acres (1,248 hectares). There were 1,242 growers. That’s an average of less than 3 acres per grower. No one makes a lot of Barolo. The Barolisti, then and now, count their wines by the bottle, not by the case. Most of the owners are enologists and agronomists.