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A new report finds that physicians are increasingly spending their time with patients correcting mis- and disinformation, and they want more help from biopharma companies in heading off those health-focused inaccuracies. We. Communications’ recently released “Narrative Distortion” report surveyed 500 doctors in the U.S., U.K., Australia, Germany and India, who shared that rampant misinformation has changed the way they practice and prescribe.

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A new partnership between epocrates and ScriptSave is designed to embed up-to-date prescription drug prices directly into clinical workflows, with an aim of improving prescription uptake and adherence. Through the collaboration, announced Wednesday, ScriptSave’s dynamic drug pricing details and cost-saving opportunities will be added into epocrates’ clinical information platform.

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Amid last week’s Fierce Pharma Week conference in Philadelphia, a glitzy red-carpet event celebrated the best of the best in health and wellness-focused storytelling. Winners of the fourth annual CineHealth International Health and Wellness Film and Video Festival were announced in a ceremony at the National Constitution Center on Sept. 15, where solli served as the event’s official media partner as part of a recently announced team-up.

A new solution from Fullspan Health is looking to provide support around one of the most pressing issues facing marketers today: AI search visibility. The AIQ tool is designed to help pharma marketers not only measure when and how their brands show up in answers offered by AI search services like Google AI Overviews, Claude, ChatGPT, Gemini and Perplexity, but also potentially improve that visibility by offering up actionable performance insights.

What happens when the pharma media community comes together at one of the industry’s biggest events? From thought-provoking discussions and emerging trends to valuable connections and candid conversations, Fierce Pharma Week 2026 offered plenty of insight into where the industry is heading next. We asked leaders from across pharma media and healthcare marketing to take us inside their week in Philadelphia; sharing the ideas, conversations and moments that stood out to them most.

This article is part of solli’s September series exploring The Effective Use of AI in Pharma Media. You are about to start the biggest race of your career. Strangers are rooting for you, with their hopes and dreams riding on your success. A strong start almost guarantees you the win. I’m describing not an Olympic sprinter, but the launch of a new therapy: one that is first in its class and will offer years of well-being to patients and peace of mind to their families.

Watch the full episode below: Listen to the full episode on Spotify: AI, Personalisation & Human Connection: Lauren Guity on the Future of Healthcare Marketing In this episode of the solli Sessions podcast, Lauren Guity explores how AI is changing healthcare marketing, why brands need to move beyond simply being visible to establish a trusted and differentiated voice, and how more personalised experiences can help put the human at the centre of engagement.

In DTC healthcare advertising, even well-targeted audience pools contain significant noise. PulsePoint’s Adaptive Optimization™ addresses this directly. It is an AI-driven bidding engine that dynamically shifts spend toward the most clinically relevant audience, reducing waste and improving efficiency without manual intervention. Butler/Till set out to test whether PulsePoint’s Adaptive Optimization™ could meaningfully outperform a standard DTC programmatic control.