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Last week at Podcast Movement in New York, I gave a keynote built around a phrase we all say without thinking: “wherever you get your podcasts.” I gave a keynote built around that same phrase five years ago, at Podcast Movement in Nashville, when we had new research showing that YouTube was increasingly where people were consuming podcasts. That went over about how you’d expect. Some of the room thought it was flat-out wrong, because they didn’t see it in their downloads.

Most Podcast Listeners Aren’t Choosing Between Audio & Video. Why Is the Industry? by Sharon Taylor Triton Digital Chief Revenue Officer Sharon Taylor argues the data does not support the recurring news cycle about podcasting leaving audio behind. According to the 2025 U.S. Podcast Report, only 7% of monthly U.S. podcast consumers watch podcasts exclusively. By comparison, 13% listen exclusively and 80% both.

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By Sharon Taylor, Chief Revenue Officer, Triton Digital Every few months, another headline declares that podcasting has gone video-first. YouTube’s reach numbers get cited. A streamer announces a video podcast slate. Someone builds a chart ranking video views alongside downloads as if they measure the same thing. And the conclusion is always the same: audio is being left behind. But the data doesn’t support that conclusion.

Bold Collective is an independent omni-channel ad exchange built for the modern programmatic ecosystem. Our core mission is to bring greater transparency, efficiency, and control to programmatic buying across premium digital environments. Over the last 12 months, we’ve built HBX — our proprietary exchange infrastructure designed specifically for today’s buy-side needs.

Ad buyers draw a line on YouTube’s “Engaged Views” At last week’s Sounds Profitable Business Summit, ADOPTER Media, Right Side Up and Oxford Road announced they will only count YouTube’s “Engaged Views” when buying advertising on the platform, with YMH Studios making a similar commitment. As Podnews reported, the move answers YouTube’s August decision to change its public “play” definition to count even one frame played, a shift that roughly doubled raw view counts.

Partnership creates an integrated offering for companies and creators seeking to develop, produce, distribute and monetize podcast, video and branded content ● Earned Media Productions will serve as one of PODGO’s preferred production partners for podcast, video and branded content, providing clients with an experienced production team and streamlined execution.

Join the Rest Revolution The world is wired and tired. It’s plagued by screens, notifications, and the sense that you should always be doing … something. But hey, you’re reading this job application right now, so you probably know exactly what we’re talking about. So here’s a bit of good news amidst all the noise: Hatch is a sleep wellness company that’s betting on rest in a culture obsessed with optimization.