Spirits Canada
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We are the voice for and about Spirits. Founded on our signature products of Canadian Whisky and Canadian Rye Whisky, the Canadian Distilled Spirits Industry today produces a full range of spirits products including Rum, Gin, Liqueurs, Vodka, Whisky and ready-to-drink Cocktails and Coolers. Produced from locally grown cereal grains, including barley, corn, rye and wheat, Canadian Whisky brands, including Alberta Premium, Black Velvet, Canadian Club, Crown Royal, Forty Creek, Golden Wedding, LOT 40, Pendleton and Wiser’s, enjoy a world-class reputation for authenticity and quality. Spirits Canada is also a leading proponent for the encouragement of moderate and responsible consumption of beverage alcohol for those adults who choose to drink. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | Canada |
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Recent Articles
Search ArticlesPress Release: Spirits Canada welcomes Québec government decision to allow the sale of spirit-based ready-to-drink beverages in grocery and convenience stores - Spirits Canada
Montréal, February 24, 2026 — Spirits Canada welcomes the Québec government’s decision to allow the sale of spirit-based ready-to-drink beverages in grocery and convenience stores. This measure corrects a long-standing inconsistency and responds directly to the expectations of Québec consumers.
Communiqué de presse: Spiritueux Canada salue la décision du gouvernement du Québec de permettre la vente des prêts-à-boire à base de spiritueux en épicerie et en dépanneur - Spirits Canada
Montréal, le 24 février 2026 — Spiritueux Canada se réjouit de la décision du gouvernement du Québec de permettre la vente des breuvages prêts-à-boire à base de spiritueux en épicerie et en dépanneur. Cette mesure corrige une incohérence de longue date et répond directement aux attentes des consommateurs québécois.
Press Release: Quebec consumers overwhelmingly support better access to ready-to-drink spirit-based beverages
Montréal, December 8, 2025— In response to Bill 11, which amends various provisions primarily for the purpose of reducing regulatory and administrative burdens, representatives of the spirits industry and the food retail sector welcome the government’s willingness to simplify the regulatory framework, but deplore the fact that their request to expand the sale of ready-to-drink (RTD) spirits in supermarkets and convenience stores was not accepted.
Welcome Debjit Das, Senior Manager, Policy and Strategic Planning
Debjit is the Senior Manager of Policy and Strategic Planning for Spirits Canada. With over 14 years of professional experience across industries, sectors and markets including, gaming, retail and consumer products, agribusiness and conventional and new energy industries among others in a global setting, Debjit brings his expertise in data, analytics and hypothesis driven approach to solving complex problems as well as strategic planning and execution of organizational priorities.
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Joint Statement by the Distilled Spirits Council of the U.S., the Chamber of the Tequila Industry, and Spirits Canada on Proposed Tariffs on Imports from Canada and Mexico - Spirits Canada
Our associations are committed to working collaboratively with all stakeholders to explore solutions that prevent potential tariffs on distilled spirits. We are deeply concerned that U.S. tariffs on imported spirits from Canada and Mexico will significantly harm all three countries and lead to a cycle of retaliatory tariffs that negatively impacts our shared industry.
Brown-Forman and Keurig Dr Pepper Join esteemed Spirits Canada membership
Toronto, ON – September 30, 2024 — Spirits Canada is thrilled to announce that Brown-Forman and Keurig Dr Pepper (KDP) have joined as members. Brown-Forman and KDP will also be represented on the Board of Directors, marking a significant moment for the association and for the expansion and growth of the spirits industry in Canada. As the spirits sector faces critical challenges and opportunities, the unification and amplification of its voice are more important than ever.
Spirits Canada welcomes Cedric Salibi – Senior VP, Policy and Analytics - Spirits Canada
Toronto, ON – September 30, 2024 – Spirits Canada is excited to announce the appointment of Cedric Salibi as the Association’s SVP, Policy and Analytics. Cedric has extensive experience in policy, strategy development and execution, business transformation, market/economic intelligence and advanced analytics. “The spirits sector in Canada stands at a unique inflection point, facing both exciting opportunities and complex challenges,” said Salibi.
Spirits Canada becomes sponsor for “86 Harassment” Initiative, Catherine Eaton joins council as association representative
New York, NY – August 20, 2024 – 86 Harassment (www.86harassment.com), a groundbreaking program addressing sexual harassment and gender-based violence within the beverage alcohol and hospitality industries, is proud to announce that Spirits Canada (www.spiritscanada.ca) has become a Sponsor of this Women of the Vine & Spirits industry-wide initiative.
Celebrating Canada Day: Canada’s Whisky Heritage Pre-Dating the Nation
As Canada prepares to celebrate its national day, Canada Day, on July 1st, its worth exploring the rich history of whisky in the country. While Canada Day commemorates the formation of the modern Canadian nation, it is intriguing to discover that Canada’s whisky-making roots predate the existence of the country itself.