The point is that Sporting Intelligence presented the most recent facts available – no froth, no spin.
As the sports sections got a little bigger, there was room for the occasional pseudonymous expert – The Parson or some such – to drop a bit of gossip or an explanatory thesis into the public domain. These dispatches, often gems, came from close to the heart of the sporting world.
The ‘Sporting Intelligence’ heading thus worked at different levels: relevant facts, inside information, analysis.
The media has moved on since then; changed utterly. But innovation hasn’t necessarily meant quality. All too often it’s meant regurgitation, especially on the web, with few sources being repeatedly endlessly, diluting in quality with each replication. Plagiarism is rife, as is PR guff. Good PRs have a role to play in journalism but far too often stories are PR-driven, not story-driven, and that can be as much the fault of an under-resourced journalism industry as spin-heavy PRs. It can all add up to lots of air and little substance. Source