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Muscle Nation in Australia has launched its biggest protein bar to date, and we mean biggest in a couple of different ways. The apparel, supplement, and functional food company already has plenty of bar-format protein snacks on the market, far more than anyone else in its local market of Australia. There is the incredibly soft Custard Bar, the genuine Cheesecake Bar, Rice Krispie Treat style Crisp Bar, and the extra protein, High Protein Bar.

Following the hugely successful launch of David Protein Ice Cream, which sold out in just 28 minutes, the functional food innovator David has opened a physical store based entirely around its entry into the world of the frozen format. The physical store is located at 109 Leroy Street, New York, and it is serving scoops of the recently released protein-loaded ice cream in all four of its delicious flavors in a couple of different ways.

Inspired Nutraceuticals has completely unveiled its all-new pre-workout, the latest entry in its long-running family of DVST8 supplements, in DVST8 Neo. While most of the products the brand has done under the DVST8 banner have been premium, advanced, and complex formulas, it turns out that’s not the case this time around. Even more interestingly, this is one of the rare occasions where the brand has done things without caffeine.

Applied Nutrition has been one of the busiest brands in sports nutrition this year, rolling out everything from ICEE and Slush Puppie collaborations to protein yogurt, protein shots, functional foods, and entirely new supplement concepts. It is certainly on the radar for our annual Brand Of The Year, and the innovation continues in its latest addition, Complete Breakfast, a comprehensive meal replacement packed with protein, fiber, vitamins, minerals, and more.

The health and wellness company Vybey has taken its line down a whole new way this month, maintaining its familiar approach in a familiar format, although its latest innovation is something different. To go alongside its balanced Complete Meal Shake, available in powder and ready-to-drink, the edible Complete Nutrition Bar, and the Braincare products, is the hybrid beverage Vybey Collagen+ Energy.

The health and wellness brand Elevate Organic put itself on the map with its creative innovations built around high-quality KSM-66 Ashwagandha and the ingredient powerhouse’s other, more recent product, SRI-81 Shatavari. Elevate created standalone supplements with those multi-benefit ingredients, put them into deliciously enjoyable gummies, and really went the extra mile and made advanced, gender-specific protein powders with KSM-66 and SRI-81.

The first supplement collaboration between NutriFitt and its recently signed ambassador, Lee Priest, has been completely revealed and released in the high-powered pre-workout Crucifix. With the reputation of the brand and character of Priest, it’s no surprise that the product from the two is an absolute beast. It is jam-packed with intense stimulants and focus-fueling nootropics, with a bit of pump and performance support thrown in too.

Leader Formulas hasn’t been around for all that long, but it has been working and building its brand, reputation, and reach. More recently, the young supplement company took a massive step forward and came out with its first caffeinated pre-workout, separate from its stimulant-free performance and pump-focused product Force. Leader’s more recent innovation is called Omen, and not only does it have caffeine, but it’s quite a comprehensive pre-workout.

Nemesis Nutrition has been impressively busy these last few months, where if it hasn’t been revealing or releasing something new, it’s been teasing something that’s about to come to market. Whether you’re talking about its loaded nighttime recovery formula, Psycho Blackout, or its first-ever protein powder, Psycho Protein. In amongst all of that, the reputable brand has also been working on something called Immortals Ascension.

While there are many brands that compete in the pre-workout category, far more than almost any other category, not all of them have the ability to piece together a synergistic formula that’s amplified or elevated by each of its individual ingredients and precise dosages. There are formulators out there that specialize in making supplements deliver beyond what you’d expect, whether that’s carefully thoughtout combinations, conflicting components, or unnecessary over-the-top dosages.