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| Country | United States of America |
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Recent Articles
Search ArticlesMacro Mike does more than dip its toes into creatine with unflavored, flavored and gummies
Macro Mike, a creative nutrition and functional innovator out in Australia, has joined the monumental wave of companies getting into the hugely popular creatine category. The brand has done far more than dip its toes in the water too, it’s come out with a whole host of formats. In addition to the standard, straightforward, unflavored creatine powder, Macro Mike has dropped flavor versions and an edible option.
Core tweaks the formula, changes the look and refreshes the menu of its value pre-workout
Core Nutritionals introduced Core PRE last year as a practical alternative to its more comprehensive Fury, joining the growing number of pre-workouts offering dependable doses at a relatively modest price. It found a comfortable place as an everyday option with great value, and over a year later, it is being given back to. Core has decided to restock Core PRE this week with a bit of a makeover, new flavors, and some tweaks to the formula.
HallPass is launching its Peanut Cups and Candy Pieces in bulk share sizes
HallPass is only days away from its national debut, but the sister company of the disruptive David Protein, already has more than a single low-calorie candy experiment on its hands. Peanut Cups, Chocolatey Candy Pieces, and Peanut Creme Crispy Wafers each recreate a familiar treat with just 70 calories and 1g of sugar per package. HallPass makes use of the innovative fat EPG to still include a notable amount with significantly fewer calories.
Quest promises a softer and tastier experience in its improved Bake Shop Protein Muffins
Quest Nutrition moved into genuinely bakery-inspired snacks with its Bake Shop Collection in 2024, introducing brownies and individually wrapped muffins in Chocolate Chip and Blueberry. The nutrition was more than reasonable right from the beginning, although a muffin lives or dies by how soft and enjoyable it feels. Two years later, Quest has gone back to the its Bake Shop Muffins recipe and made some changes to make it more enjoyable.
ProScoop puts 50g of protein into its pints of ice cream with as low as 850 calories
The world of frozen functional food, specifically protein-packed ice cream, has rapidly expanded over the past year, creating quite a crowded market compared to when it was led heavily by the likes of Halo Top and Enlightened. ProScoop is one of the newer names to enter the scene, and it is making waves with its real cream-based dessert that also goes absolutely massive on the macro side with more protein than any other ice cream we know of.
Chosen looks to have gone the standalone route with its debut creatine product
Chosen Supps has quickly developed into one of the year’s more promising launches, helped by its recognizable bodybuilding team and an opening collection stretching from protein and carbohydrates to two different pre-workouts. The recent reveal gave those products a distinctive handwritten branding, but sizes and formulas remained hidden. With the September debut getting closer, we are slowly getting a bit more information, including closer looks at the supplements.
Anabar covers the outside of its improved Fruity Cereal flavor in colorful cereal pieces
Fruity Cereal Crunch has always been one of Anabar’s more intense flavors, taking the brightly colored breakfast cereal experience and turning it into a large, dessert-heavy protein bar, complete with a white chocolate finish. The fan favorite has now returned as Fruity Cereal Crunch 2.0, carrying a new and improved recipe that leans even harder into the part people were buying it for; the sweet and nostalgic taste.
Isopure improves the overall taste and foaming of its clear protein powder
Clear protein powder has become one of the busier corners of sports nutrition, although the legacy competitor Isopure was working in that space long before most of today’s brands even existed. It has had a few entries over the years, with the aptly named Clear Protein being the current star, and it sticks to the core of the concept. It relies entirely on whey isolate to provide a strong 20g of protein with minimal numbers elsewhere, under 100 calories, and fruity flavors.
Fayn Biotics turns the reputable brand’s focus entirely on gut health and digestion
German innovator Fayn is well known for its protein snacks and functional foods, as well as its many different nutrition products. It does, however, have an extensive selection of other supplements, with Fayn Biotics being one of its latest non-nutrition creations. The brand has managed to cram in all of its new products’ benefits into a single capsule, and if you couldn’t gather it by the name, Fayn Biotics is all about gut health and function.
Body & Fit squeezes 15 performance-powering ingredients into its revitalized pre-workout
Body & Fit’s return under one of its original founders was never intended to stop at a new logo and cleaner tubs. The relaunch promised stronger formulas, higher active dosages, and a serious attempt to recover the Dutch company’s former reputation. Following that relaunch, the brand has revamped its premier pre-workout, Perfection, stacked with a comprehensive 15 fully disclosed ingredients for all of the core pre-workout benefits.