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Today’s marketers are in constant competition for consumers’ attention—not just with each other, but also with people’s social feeds. Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?

Are you thinking of how to grow your brand awareness by leveraging visual user-generated content (UGC)? Good thinking! Why? It turns out, modern consumers are starved for visual UGC. According to a Stackla report, 60 percent of consumers consider UGC to be the most authentic type of content—much above branded, influencer, and stock photography content. Source Think about it.

User-Generated Content Examples To Inspire Your Marketing Why User-Generated Content? 8 Brand User-Generated Content Examples Nike Asos SheIn Starbucks Canon Lush Cosmetics Trek Bikes Capella Hotels & Resorts User-Generated Content Ideas Social Media UGC Contest Website Make it Shoppable Product Pages Creator Community Conclusion Most people know about user-generated content (UGC), and how marketing teams are increasingly using it to make their branding more authentic and relatable.

The COVID-19 pandemic not only changed the way we all live and work, but it totally reshaped consumer behavior. During 2020, with mandated lockdowns, brick-and-mortar stores shuttering and people suddenly stuck in their homes, both brands and consumers had to quickly shift daily routines and habits. ​​This caused consumers to form new habits—accelerating social and online shopping trends that have been on the rise for years.

Putting your customer first is pretty much always the right way to go, regardless of your business model. If you’re in the eCommerce world and you’re not entirely convinced of this notion, it’s important to remember that potential customers are always looking for a seller that will provide the best possible shopping experience—it’s why consumers love Amazon so much. Becoming fully customer-centric can be a tall order for businesses with already stretched marketing teams.

With more businesses going remote, in large part due to the ongoing pandemic, brands are increasingly looking at how to improve customer experiences and boost user engagement organically. If you, too, want the lion’s share of your audience’s attention (and the market), this handy guide is for you. Let’s look at the advantages of driving a positive customer experience and move to understand how user-generated content—or UGC, as it is commonly known—can supercharge your content marketing efforts.

Are you thinking of how to grow your brand awareness by leveraging visual user-generated content (UGC)? Good thinking! Why? It turns out, modern consumers are starved for visual UGC. According to a Stackla report, 60 percent of consumers consider UGC to be the most authentic type of content—much above branded, influencer, and stock photography content. Source Think about it.

In 2013, social media platform Snapchat came up with a new way to share content on social media in the form of ‘Stories’—an interactive feature allowing a succession of videos and images to be stitched together and available for other users to view for up to 24 hours. Since then, this form of storytelling has become a wildly popular medium for both users and brands. Fast-forward to 2016, when Instagram launched their own competing version of this feature.