Stackla
Blog
Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints — from ads and emails to websites and commerce.
With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale. Source
Actions
Media Outlet details
| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
Recent Articles
Search ArticlesWhy UGC Is The Key To Authenticity & Consumer Influence
Today’s marketers are in constant competition for consumers’ attention—not just with each other, but also with people’s social feeds. Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?
Grow Brand Awareness from UGC-Based Content Marketing | Stackla
Are you thinking of how to grow your brand awareness by leveraging visual user-generated content (UGC)? Good thinking! Why? It turns out, modern consumers are starved for visual UGC. According to a Stackla report, 60 percent of consumers consider UGC to be the most authentic type of content—much above branded, influencer, and stock photography content. Source Think about it.
User-Generated Content Examples to Inspire Your Marketing
User-Generated Content Examples To Inspire Your Marketing Why User-Generated Content? 8 Brand User-Generated Content Examples Nike Asos SheIn Starbucks Canon Lush Cosmetics Trek Bikes Capella Hotels & Resorts User-Generated Content Ideas Social Media UGC Contest Website Make it Shoppable Product Pages Creator Community Conclusion Most people know about user-generated content (UGC), and how marketing teams are increasingly using it to make their branding more authentic and relatable.
Consumer Behavior Stats 2021: Post-COVID Shifts in Online Habits | Stackla
The COVID-19 pandemic not only changed the way we all live and work, but it totally reshaped consumer behavior. During 2020, with mandated lockdowns, brick-and-mortar stores shuttering and people suddenly stuck in their homes, both brands and consumers had to quickly shift daily routines and habits. This caused consumers to form new habits—accelerating social and online shopping trends that have been on the rise for years.
Having an eCommerce Customer-Centric Marketing Approach
Putting your customer first is pretty much always the right way to go, regardless of your business model. If you’re in the eCommerce world and you’re not entirely convinced of this notion, it’s important to remember that potential customers are always looking for a seller that will provide the best possible shopping experience—it’s why consumers love Amazon so much. Becoming fully customer-centric can be a tall order for businesses with already stretched marketing teams.