In the past, calling customer service was a big headache. Today, new channels of communication such as chatbots and messenger aid startups in satisfying and retaining their customers. Here's why you should integrate them with your CRM solution:Social media has become a part of our lives. Many people in the world are spending their free time on social networking channels such as Facebook, Twitter, Instagram, Snapchat, etc. either to interact with their friends or to learn about the latest news.