This article is a part of the academic journal "Defence Strategic Communications", Volume 16 | Autumn 2025. "Defence Strategic Communications" is an international peer-reviewed academic journal. The journal is a project of the NATO Strategic Communications Centre of Excellence (NATO StratCom COE). It is produced for scholars, policy makers, and practitioners around the world. Related publications Iakimova, M., Dimitrova, B., Dimitrova, V., Nanova, O., Donchev, L., Valkanov, V., Vatsov, D.