SAN DIEGO, California – Supconnect is proud to announce the launch of the 17th Annual Supconnect Awards, continuing the paddleboarding industry's longest-running awards program celebrating the people, products, brands, and retailers that continue to shape the future of stand-up paddling. Since launching in 2010, the Supconnect Awards have become one of the sport's most recognized honors, celebrating excellence across every corner of the global SUP community.