SuperAwesome Blog
Blog
SuperAwesome powers safe, authentic digital engagement with Gen Alpha and Gen Z.
SuperAwesome’s technology is used by hundreds of brands and content-owners to safely engage with over 500M young people from Gen Alpha and Gen Z every month. The company's DNA of privacy, curation, and moderation helps keep Gen Alpha safe online, and enables brands to connect with Gen Z’s values of privacy, inclusive communities, and authentic content.
SuperAwesome has reshaped the digital media landscape for young people with their tools and technology, including their AwesomeAds Marketplace (certified under the FTC's COPPA Safe Harbor programs and GDPR), SuperAwesome Creators (brand-safe influencer marketing), and Kids Web Services (parent verification). Source
Actions
Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
Recent Articles
Search ArticlesSuperAwesome Launches Creator Aware: A Global Creator Wellbeing Program Supporting the Next Generation of Creators
NEW YORK & LONDON – July 9, 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has announced the launch of Creator Aware, a new global creator wellbeing framework designed to support the next generation of creators and the young audiences they inspire. As the creator economy continues to grow, creators are facing unprecedented pressures.
Social Media Bans and Why Brands Need a New Playbook for Reaching Youth Audiences Online
At SuperAwesome, we support that direction. Our mission is to power a better internet for the next generation, and we believe children and teens deserve digital experiences that are safer, more age-appropriate, and designed with their wellbeing in mind. We also believe that younger users won’t disappear from digital media. They’ll continue to seek content, entertainment, play, learning, creativity, and community online.
SuperAwesome Partners with Roblox to Bring Brand Safe Advertising to Gen Alpha
NEW YORK & LONDON, 4 June 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology partner for under-13 contextual advertising, supported by the launch of a new suite of solutions for Gen Alpha engagement. With 144.5 million daily active users and 2.9 billion daily views of Roblox-related content on YouTube and TikTok, Roblox is a dominant platform for reaching Gen Alpha and Gen Z audiences.
From Roblox to the Red Carpet: What Winning a Shorty Award Meant to Me
Over the years, I’ve watched our company evolve while staying focused on the same mission: leading the next generation of engagement for the next generation. That mission sounds simple, but the work behind it is anything but. When you’re creating campaigns for kids, tweens, teens, and their families, you have a responsibility to get it right. Everything has to be safe, age-appropriate, and built within the right guardrails.
The Audio Opportunity Is Clear – But Don’t Let a Lack of Assets Hold You Back
Kids and Family Audio is experiencing a golden age. Last year, 67% of US kids were listening to podcasts – that number has since grown to 81%, making the channel impossible for advertisers to ignore. These podcasts offer trusted hosts, strong recall, and incremental reach into households that are increasingly audio-first: 66% of US parents today actively curate their children’s media diet, up from 50% in 2020, choosing intentional, engaging formats over passive consumption.
Raising the Bar for Creator Marketing: SuperAwesome Joins the Institute for Responsible Influence’s Advisory Council
But trust hasn’t kept pace. Only 5% of consumers fully trust creator content, and 71% say hidden sponsorships leave them feeling misled. The fix isn’t complicated: 71% of consumers say disclosure of brand partnerships increases their trust. Transparency works, and the industry just needs better infrastructure to deliver it consistently.
When Women Thrive, Everyone Rises | WHM 2026 with Kamini Dhivar
This Women’s History Month, we’re shining a light on some of the incredible female leaders at SuperAwesome, including Kamini Dhivar, who joined us 8 years ago as a graduate intern. She now leads our Customer Strategy team in EMEA, overseeing the team that specializes in crafting data-backed, creative campaigns that resonate with youth audiences while remaining safe and compliant in an ever-evolving digital landscape.
When Women Thrive, Everyone Rises | WHM 2026 with Valeria Olguin
In our latest blog for Women’s History Month, we are featuring our incredible Insights Lead for North America, Valeria Olguin. With over a decade of experience in marketing and consumer insights and over 9 years specializing in the youth sector, Valeria has been instrumental in translating complex audience data into meaningful, strategic narratives.
Why Creator Vetting Matters More Than Ever
I’m not here to give my personal opinion on the situation. But I will say this: moments like this are a very real reminder of how important it is to truly understand the talent we choose to work with. Because in today’s world, creators aren’t just creators. They’re public figures, role models, and in many cases, the face of major brand partnerships – especially when those audiences include kids, tweens, and teens. And that’s where this gets serious. At SuperAwesome, we work with families.
When Women Thrive, Everyone Rises | WHM 2026 with Kristina Hahl
This Women’s History Month, we’re shining a light on some of the amazing female leaders at SuperAwesome, including Kristina Hahl, one of our Business Development Directors in charge of the DACH, Nordic, and CEEMEA regions. Kristina has been with us for over 6 years and brings more than 20 years of experience in digital media and marketing.