Welcome to Techno Sapiens! I’m Jacqueline Nesi, a psychologist, professor, and mom of three whose “personal utility function” is comprised mostly of: chubby baby hands, this newsletter, and many, many large iced coffees. 6 min read I will admit: for most of my life, I didn’t spend my day-to-day considering the principles of economics. I would guess that you, too, do not generally ponder utility functions while doing the dishes or consumption smoothing while ordering groceries.