Online/Digital
The Intelligence isn’t like those other outlets. Our newsletters don’t just “cover” technology — they look beyond all that, at how real people interact with their devices and apps, to help you reach a point at which you are empowered by your technology instead of controlled by it.
Okay — that might sound slightly like overly vague mumbo-jumbo. So gather round, kiddos: It’s storytime.
Way back in the day, before The Intelligence was even a glimmer in our eye, we started as just Android Intelligence. And from the moment of its birth as a column — in June of 2010, when Android was but a niche player in the smartphone game — our resident Android appreciator, JR, was one of the few tech journalists taking Google’s mobile ambitions seriously. From when he first started focusing on Android, the space beneath his byline was always about going beyond the basics and providing the next-level advice, insight, and analysis that’s so often missing from the fast-moving stream of mobile tech madness.
The way he saw it then, and how we at The Intelligence still see it today, is that plenty of places were already addressing the day-to-day developments in tech — what we think of the main entrées in your tech diet. Android Intelligence was there to serve up something fresh and different. To bring you the zesty side dishes and slow-cooked desserts — treats you could enjoy whether you’ve devoured a thousand news stories in any given week or none. Plain and simple, it was here to make your meal complete. (Anyone else feeling hungry all of a sudden?)
The Intelligence has grown since those early Android days. What was once only a column became a newsletter. A newsletter became a full-fledged publication. But, ever insatiable, we still wanted to offer more. So we added on a few additional newsletters to round out the meal: Security Intelligence, which serves up fresh insights and how-tos in the security space, and Cool Tools, which offers tasty little tips and tricks that work on any device.
These days, information is everywhere, but The Intelligence is all about context — about putting the pieces together and making sense of the big picture, in a brutally honest way that’s free from the overly enthusiastic cheerleading and nauseating hype so often associated with tech coverage.
Our goal is to eliminate your need to wade through endless streams of empty, unfulfilling content and websites, filled with clickbait, and instead bring the content you need — and better yet, want — directly into your inbox, in plain English, in a way that’s both enlightening and fun and that makes learning feel simple and entertaining instead of stressful or overwhelming.
Plain and simple, we’re here to help you better understand the ever-changing technology in your life. We live and breathe this stuff, we use it in our own day-to-day lives, and we genuinely care about helping you live a life that’s enhanced by electronics.
We hope you enjoy consuming it as much as we enjoy creating it.
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