Our population is living a lot longer. Those in their mid-50s are now the new middle age. Last year the person was born who will live to 150.
As our reading audience changes, we will change with them.
One of the first changes we had to face was our name.Active aging served us well for many years, but now it was turning potential readers away. Those in their 50s and 60s did not consider themselves old. And they aren’t. Source