The Climate Optimist

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I decided to do a mid-month pop-in to say Hi! and to share our most recent piece for our Optimist In Action series. For those of you who are new to the newsletter, this is a series where we feature realstories of people, companies, and organizations working for positive change.Because when we’re aware of the good things happening around us, it’s much easier to feel optimistic, and to find reasons for you.

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Climate change is a mega problem. And more than anything, it’s a human problem. Sure, it’s a tech problem, a societal problem, a money problem, a profit-over-human-and-planitary-health problem, a biodiversity problem, and a carbon problem. The more I think about it, it’s a problem that spans over so many fields and categories, it’s stressful in itself to think about. But when you begin to peel off the layers, you find that it actually comes down to us. Humans. We are the problem.

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Have you heard about the term green hushing? Sounds similar to greenwashing, but it’s not. Instead of misleading consumers about their sustainability efforts and making them sound greater than they are, green hushing refers to companies purposely keeping quiet about their sustainability goals, even if they are well-intentioned or plausible. Why? Well, the reasons could be many, but often for fear of being labeled greenwashers.

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Bill McKibben is always poetic in his writing, this time as he describes our current reality with the wildfire smokes pouring in from Canada! A bad day to be on the east coast of America for sure, but nothing special compared to what so many people in other parts of the world have to experience every single day.

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