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The Close is a new kind of real estate site designed to give agents, teams, and brokerages actionable, strategic insight from industry professionals. We cover real estate marketing, lead generation, technology, and team building strategies from the perspective of working agents and brokers who want to take their business to the next level.
We also strive to bring you the best insights from other disciplines including cutting edge psychology, business & marketing strategy, design,and disruptive technology. All for free, all to help you close more, and close better. Source
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| Scope | National, Student/Alumni |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesFewer Buyers, More Sellers: Why Fall Home Sales Could Slow
An Aug. 13 Redfin analysis estimated that the number of active US buyers fell 2.5% from June to 966,752 in July — the lowest level in the company’s records. Sellers outnumbered buyers by nearly half a million as the summer selling season wound down. The analysis estimated 1.46 million sellers, 51.3% more than buyers and up from 47.9% in June. The buyer and seller estimates are seasonally adjusted, based partly on proprietary data, and subject to revision. Early August offered a modest counter-signal.
Phantom Realty Engine Launches Agent, Buyer AI Apps as MLS Data Rules Shift
Phantom Realty Engine’s new agent and buyer apps bring MLS search and AI to mobile as MLSs refine rules for AI use of listing data. · 3 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Ghostly Labs launched separate mobile apps for Phantom Realty Engine agents and their clients on Aug.
Condo Reserve Rules Are Now in Effect. Could Higher Fees Follow?
New condo reserve rules may put more pressure on association fees. Here’s what agents should check before pricing a listing or writing an offer. · 3 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners.
Rocket Hits Record Mortgage Share After Redfin, Mr. Cooper Deals
Rocket Companies reported record purchase and refinance mortgage market share in its Aug. 6 second-quarter earnings, gaining ground despite a difficult housing market. Purchase mortgage share reached 6.2%, up from 5.5% in the fourth quarter of 2025, while refinance share climbed from 12.2% to a record 14.3%. The company closed $49.1 billion in mortgages during the quarter and reported $229 million in GAAP net income, up from $34 million a year earlier.
Dream Finders-Beazer Deal: What Agents Need to Know About Contracts, Incentives, and Commissions
Dream Finders’ $2.2B Beazer deal is moving forward. Agents should check contracts, incentives, commissions, and local builder policies. · 2 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Dream Finders Homes and Beazer Homes USA announced a definitive acquisition agreement on Aug. 7, ending months of negotiations that included several earlier Dream Finders proposals.
K-Shaped Housing Market Persists as Builders Cut New-Home Prices
Builders are cutting prices and offering incentives as affordability pressures deepen the divide between buyers across the US housing market. · 3 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More July home sales weakened as prices continued to rise, underscoring the affordability pressure dividing US buyers.
Grand Rapids Housing Stays Tight as National Inventory Recovers
Grand Rapids housing supply remains unusually tight, showing agents why national inventory gains do not always reflect local market conditions. · 2 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners.
Income Needed to Afford a Home Is Still Nearly $110K: What Agents Should Verify
Buyers still need nearly $110K to afford a typical home. Agents should verify lender-approved payments, rates, debts, and local costs first. · 2 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More New reporting on Redfin’s latest affordability data shows that the income needed to buy a typical US home remains close to a record high.
Pennymac Rolls Out VA Partial Claims Ahead of November Deadline
Pennymac is rolling out VA partial claims early as servicers prepare for a Nov. 28 deadline to implement the new foreclosure-prevention program. · 3 minute read The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners.
Rocket’s Redfin Mortgage Funnel Is Growing as Integration Takes Shape
Rocket Companies reported record purchase and refinance mortgage market share in its Aug. 6 earnings. That’s more than a year after its acquisition of Redfin began feeding home-search prospects into Rocket’s lending business. Rocket posted $2.78 billion in second-quarter revenue and $229 million in net income, according to results reported Aug. 6.