The Cool Hour
Online/Digital
THE COOL HOUR - Exploring the worlds of fashion + culture + inspiration, The Cool Hour is an online destination for the creative cool. We are a new creative collective based out of Los Angeles, CA that is independently run, on a pursuit to find what’s next for the 21st century girl and boy. We feature the latest in lookbooks, collections and trends, as well as surface underground and yet-to-be-known brands and designers from around the world. Our curated shopping selection is a collection of new season pieces from some our favorite designers and brands. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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Recent Articles
Search ArticlesALÉMAIS Fall 2026 Trades Resort Romance for a Western Streak
Share This: ⊹ “Wild and Familiar” takes ALÉMAIS Fall 2026 to Walthamstow, London. ⊹ Esther Theaker photographs Moli Grewal and Laura Schulze, styled by Emilie Kareh. ⊹ Western and equestrian references run through prints, embroidery, denim, and accessories. ⊹ Silk dresses and bias skirts sit beside micro shorts, knit polos, and denim jackets. ALÉMAIS is trading some of its sun-soaked romance for something with a little more bite this fall.
10 Espresso Brown Outfits Fashion Insiders Are Already Wearing
Share This: Photo via @sybil.tingc If there’s one color fashion insiders are already stocking up on for fall, it’s espresso brown. The deep, rich hue feels practically made for this time of year – and before you write it off as another neutral, hear us out. The tone is everything. We’re not talking camels or caramels – it’s much deeper. An intense chocolatey color that pours straight from an espresso machine. That’s what sets espresso brown apart from other shades.
ALO Fall 2026 Turns Athletic Mesh Into Italian Leather Bags
Share This: ⊹ Athletic mesh gets translated into laser-cut Italian leather ⊹ The new Unwind Cinch comes in Medium and Mini proportions ⊹ Steven Meisel returns with Amelia Gray, Candice Swanepoel and a newly expanded cast ⊹ ALO moves beyond handbags with its first small leather goods ALO is giving its gym-bag obsession a much more expensive sequel for Fall 2026.
Hellessy Pre-Fall 2026 Gives Track Stripes a Night-Out Upgrade
Share This: ⊹ Hellessy Pre-Fall 2026 gives sporty stripes a much dressier job. ⊹ Paneled denim, wrap knits, and oversized shirts keep the proportions loose. ⊹ Pale pink, powder blue, cream, grey, black, and white keep things polished. ⊹ Sparkle and asymmetric hems stop the collection from getting too well behaved. Hellessy Pre-Fall 2026 looks like someone raided a track wardrobe on the way to dinner.
BUCI Is Making the Case for a More Dressed-Up Summer
Share This: ⊹ BUCI’s summer drop runs through silk minis, bustiers, matching pants, and barely-there backs. ⊹ Wheatgrass, baby pink, aquamarine, ivory, cream, and black keep the palette anything but beige. ⊹ Chiffon pleating, French lace, scarves, and adjustable ties bring lingerie details into the mix. ⊹ Founder Mishka Ivanovic launched the New York label in 2020. BUCI is making summer dressing look a little less innocent.
Sporty & Rich Baby Loungewear Is Built for Off-Duty Days
Share This: ⊹ Sporty & Rich shrinks its athletic basics into a softer Baby Loungewear Drop. ⊹ Ribbed baby tees, tanks, bralettes, house shorts, and pants lead the lineup. ⊹ Pajama shirts, hoodies, socks, and disco shorts keep the edit from feeling too precious. ⊹ NY Health and Health Is Wealth graphics bring the brand’s familiar wellness language back in. Sporty & Rich is taking its off-duty uniform somewhere softer with the Baby Loungewear Drop.
Japanese Haircare Is The Secret To Healthy Locks
Share This: Photo via @romaneinnc K-beauty may get most of the attention, but Japanese haircare deserves its own spotlight. Madison Beer recently sent TikTok into a spiral after revealing that several of her favorite hair products come from Japan. And she’s onto something. Japan has a long history of taking a highly considered approach to haircare, with formulas designed to target specific concerns rather than simply coat the hair.
Ciao Lucia Takes Its Signature Sun-Soaked Wardrobe Into Fall
Share This: ⊹ Ciao Lucia shifts its vacation-minded wardrobe toward cooler weather without dropping the dresses. ⊹ Silk, cotton voile, wool knits, corduroy, and poplin all appear in the current arrivals. ⊹ Striped separates sit beside black dresses, chamomile tones, and denim-colored wool. ⊹ Dresses remain prominent, but knits and pants give the lineup a more transitional wardrobe. Ciao Lucia is heading into fall without suddenly pretending vacation season never happened.
Shona Joy Escapes to Lamu for Pre Fall 2026
Share This: ⊹ Escape to Lamu reframes Shona Joy’s Pre Fall 2026 collection through a vacation lens. ⊹ Anna Goryainova fronts the campaign, photographed by Avery Swail in Lamu, Kenya. ⊹ Fluid silhouettes and softened structure shape the collection’s visual language. ⊹ Tonal dressing keeps the palette polished without flattening the clothes. Shona Joy takes its Pre Fall 2026 collection somewhere warmer with Escape to Lamu, a campaign photographed in Lamu, Kenya.
Guest in Residence Introduces Its First Denim Collection
Share This: ⊹ Guest in Residence is moving beyond knitwear with its first women’s denim collection. ⊹ Gigi Hadid developed the line with denim designer Benjamin Talley Smith. ⊹ Four jean silhouettes cover wide-leg, straight, tapered, and carpenter shapes. ⊹ Vintage washes run from near white to ’70s blue and worn-in black. Guest in Residence is officially giving Gigi Hadid’s everyday uniform its second half.