The Cool Hour
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THE COOL HOUR - Exploring the worlds of fashion + culture + inspiration, The Cool Hour is an online destination for the creative cool. We are a new creative collective based out of Los Angeles, CA that is independently run, on a pursuit to find what’s next for the 21st century girl and boy. We feature the latest in lookbooks, collections and trends, as well as surface underground and yet-to-be-known brands and designers from around the world. Our curated shopping selection is a collection of new season pieces from some our favorite designers and brands. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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Recent Articles
Search ArticlesRoxy x Miaou Summer 2026 Collaboration Reworks 90s Surf Girl Style
Share this: Roxy x Miaou Summer 2026 brings 90s surf nostalgia, swimwear, ready-to-wear, footwear, corset-inspired tops, lace-up board shorts, string bikinis, wave prints, and the sculptural Maui Heel into one beach-to-street collaboration. The 14-piece collection pulls Roxy’s surf-girl archive into Miaou’s fitted, body-conscious world, landing right when board shorts, sporty swim, and Y2K beach dressing are back in the fashion group chat.
The Straw Hat Is Still Summer’s Best Accessory
Share this: Photo via @audreyloques The straw hat does more than complete a summer outfit – it might actually be the smartest accessory you own. Sun protection and style in one package is a rare combination, and few pieces pull it off as naturally. If your aesthetic leans more refined, an oversized wide-brim silhouette adds a touch of old-money glamour alongside the extra coverage. More of an off-duty dresser? A woven bucket hat delivers the same appeal with a laidback edge that works just as hard.
Anonie Gives New York Dressing A Dark Feminine Fit Check
Share this: Anonie is the New York-based label making small-bust dressing feel less like an afterthought and more like the whole point. The Vietnamese woman-owned brand creates limited-run womenswear with a dark feminine edge, quality materials, and silhouettes built for women who have spent too much time choosing between tops that fit the chest but pinch at the waist, or dresses that fit the waist but gape at the bust. That fit problem gives Anonie its strongest angle.
Show Me Your Mumu Vacation Outfits Are Built For Beach Days And Dinner Plans
Share this: Show Me Your Mumu doesn’t treat summer like a beige packing challenge. The brand’s warm-weather lineup goes louder and sweeter, pulling together dresses, matching sets, swimwear, cover-ups, minis, wrap silhouettes, and easy getaway outfits with the kind of color-first energy that makes vacation style feel instantly more alive. That is the Mumu lane: cheerful, highly wearable pieces that look ready for sun, photos, and plans that change halfway through the day.
How To Style Your Bikini Beyond The Beach
Share this: Photo via @mariamtopp Swimwear deserves more than a few weekends at the beach. This summer, your string bikini is pulling double duty as part of your everyday wardrobe. Instead of reserving the top for pool days, style it as you would a bralette and build the outfit around it. Layer a sheer top over the bikini, then pair it with a matching sheer midi skirt to create a look that feels coastal yet city-ready.
LISA’s Custom Nike Fit Turns Football Style Into a Fashion Moment
Share this: LISA arrived at the FIFA Belgium versus Spain game in Los Angeles wearing a custom black Nike outfit that pushed stadium style far beyond the usual jersey-and-sneakers formula. A cropped track jacket with white piping framed an asymmetric cutout top, while a low-rise midi skirt introduced floral lace, safety-pin-style hardware, miniature Swoosh details, and an irregular hem. The mix carried recognizable football and training references through a far more directional silhouette.
Clara Colette Miramon Fall/Winter 2026 Makes Beauty Rituals Feel Unruly
Share this: Clara Colette Miramon is a Berlin-based womenswear label founded in 2021, with a visual language built around corsets, body-aware cuts, denim, miniskirts, dresses, and cutout details. The brand sits in the new guard of Berlin fashion, where fantasy, girlhood references, and sharp silhouette work give familiar categories a less predictable charge. Clara Colette Miramon Fall/Winter 2026 turns the private act of getting ready into the main event.
TikTok’s Newest Obsession Is The Tuscan Mom Makeup Trend
Share this: Photo via @7arseama Every month, the internet finds a new hyper-specific beauty obsession. This July, it’s Tuscan Mom makeup. Equal parts nostalgic and unexpectedly glamorous, the trend pulls from the early-2000s homes many of us grew up in. Picture faux grape vines draped over kitchen cabinets, terracotta walls, wrought iron accents, and an endless supply of olive oil. The makeup follows the same warm, lived-in palette.
Ulla Johnson Resort 2027 Collection Turns Travel Dressing Into an Artful Wardrobe
Share this: Ulla Johnson Resort 2027 brings Cassi Namoda prints, silk twill dresses, Italian jacquards, hand crocheted sets, sequined ombré knits, technical raincoats, leather pieces, denim, shoes, bags, and silver eveningwear into a wardrobe with serious range. Shot in Lisbon, the season feels made for a woman moving between high summer, deep winter, dinners, travel days, gallery hours, and whatever plan gets added at the last minute.
Anna Sui Resort 2027 Collection Builds a Collage Around Pauline Boty
Share this: Anna Sui Resort 2027, titled The Only Blonde in the World, brings Pauline Boty, Pop Art color, Marilyn Monroe references, lingerie details, patchworked denim, Western accents, cocktail dressing, crushed velvet jackets, lace camisoles, embroidered mesh dresses, and fringe knits into one very Sui collage. The collection is not trying to be one clean idea. It is better than that.