The Established
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The Established started off as a casual dinner table conversation between the founders who wanted to bring back thought-provoking conversations with community at its core. Many zoom calls, late nights and excel sheets later, The Established—a digital platform at the forefront of a modern landscape, shaped by a community of conscious, authentic and well-informed, progressive consumers—was launched.
Built together with a bold character, culturally diverse contributors and impactful collaborations, The Established is a space to engage with a democratic and inclusive community. We create and curate culturally relevant content that has its pulse on the worlds of fashion, art, beauty, tech, auto and culture. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | India |
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Recent Articles
Search ArticlesFour restored spaces in Kolkata championing Indian art and culture
Thoughtfully curated spaces in Kolkata are getting a facelift, highlighting Indian art and culture specific to the city Photo Credit : calcuttabunglow.com Read Full Story The importance of details that are fading away Like at Hindustan Park lane, which used to be dotted with beautiful homes comprising ornate grills, spacious balconies and wooden shutters, which went beyond architecture.
Creatine powder is having a wellness moment. Should women join?
Every few months, the wellness industry finds a new essential. This time, it is creatine powder. Once confined largely to sports nutrition aisles, creatine powder is increasingly appearing in the daily routines of people more interested in longevity, energy, and healthy ageing than bodybuilding. It has also become the latest supplement to be marketed specifically to women. The category is expanding in India.
Can language teach a distracted generation to connect with nature?
Many urban Indians have developed precise vocabularies for the products, routines, and rituals that shape everyday life. Nature is often described less specifically. A tree remains a tree, a bird simply a bird, even when both are encountered daily. In cities crowded with stimuli, the ability to connect with nature may partly depend on having the words to recognise what is already there. As people move through a city, going to work or running an errand, all the usual suspects are there.
Antimicrobial resistance in India is making antibiotics less reliable
Antimicrobial resistance in India is making infections harder to treat, antibiotics less reliable, and routine illnesses more complicated. In India, buying pills can feel as casual as buying a packet of chips. With a network of over 8,00,000 retail pharmacies, medicines are widely available and easily accessible—with or without a prescription. India also ranks among the world’s largest consumers of antibiotics.
Why every hair care routine needs a clarifying shampoo
It is a deep-cleansing formula designed to rid the scalp and hair of all build-up—from oil to styling products, says dermatologist Dr Geeta Mehra Fazalbhoy. Why Indian hair may need clarifying shampoo A 2022 Mintel report found that 74 per cent of Indians struggles with one or more hair and scalp disorders. A clarifying shampoo aids with most.
Clarifying shampoo is the scalp reset Indian humidity deserves
In India, where humidity, pollution, and hard water often turn wash day into a 24-hour event, freshly cleaned hair can lose the plot fast. The roots get greasy, the lengths fall flat, and the scalp may start to itch, burn, or flake. This is where clarifying shampoo earns its place as a scalp essential. Suitable for many hair and scalp types, clarifying shampoos cleanse and treat without overwhelming the scalp. Unlike white, creamy shampoos, a clarifying shampoo doesn’t weigh down the hair.
Reliving childhood memories through the Cassata ice cream
Cassata introduced many Indians to a whole visual language of desserts where bright colours, pistachios, cherries, and tutti-frutti weren't just accepted, they were celebrated. As children, that visual spectacle stayed. The origin story of the Cassata ice cream When cassata, the Sicilian dessert with a sponge cake centre covered with ricotta cheese, stuffed with candied fruit and topped with pistachio marzipan and nuts, travelled to India, it became a frozen version.
AI jobs in India are hiding under familiar titles
Artificial intelligence (AI) is advancing so quickly that traditional job titles no longer capture what people actually do. As a result, AI jobs in India are often not explicitly labelled as such in job descriptions. They sit inside software engineering, compliance, finance, marketing, education, customer experience, and content moderation roles that now depend on AI fluency. Software engineer Ankit Maurya begins work like thousands of developers across the country.
How cassata ice cream became a national memory
Before gelato became a personality type and ice cream started arriving in clean-label tubs, cassata ice cream had already perfected the drama. A slice came layered with three flavours of ice cream that can be indulged in one by one, that also go well together—mostly thanks to the versatile tutti-frutti. A bit of spongy cake acts as the base, while the nuts on top add a crunch. The cassata ice cream, introduced to Indians in the 1950s, quickly became popular as a novelty and celebratory treat.
Is a skincare fridge worth the investment?
What does a skincare fridge do? “Skincare fridges are small refrigerators designed specifically for storing skincare products,” says Dr Niketa Sonavane.