The Established
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The Established started off as a casual dinner table conversation between the founders who wanted to bring back thought-provoking conversations with community at its core. Many zoom calls, late nights and excel sheets later, The Established—a digital platform at the forefront of a modern landscape, shaped by a community of conscious, authentic and well-informed, progressive consumers—was launched.
Built together with a bold character, culturally diverse contributors and impactful collaborations, The Established is a space to engage with a democratic and inclusive community. We create and curate culturally relevant content that has its pulse on the worlds of fashion, art, beauty, tech, auto and culture. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | India |
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Recent Articles
Search ArticlesIs monotasking the antidote to productivity anxiety?
Multitasking has moved from a résumé boast to a baseline expectation. The ability to juggle several demands no longer reads as exceptional; at work, it is increasingly treated as rudimentary. That expectation now extends beyond the workplace. Personal, professional, and social ambitions are nothing new. What has changed is the pressure to pursue all of them simultaneously.
How to use a hair mask on fine hair
How to use a hair mask on fine hair Apply a hair mask to damp hair from the mid-lengths to the ends, away from the roots and scalp. Let the hair marinate in the mask, and rinse out after five to ten minutes.
The fine print on choosing a hair mask for fine hair
Humidity, heat and seasonal weather make frizz a familiar concern across India, which helps explain why hair masks have become a hair-care staple. Many hair masks are thick, rich, and packed with conditioning ingredients designed to tame frizz, add softness, and improve hair manageability. They often combine oils, proteins, humectants, and butter in the formulation. A hair mask for fine hair has a more precise job. Too much conditioning can leave fine or limp strands flat, greasy and weighed down.
The generational shift reshaping alcohol consumption in India
After years of millennials being crowned the drunkest generation, Gen Z was expected to put alcohol out of business. The obituary was premature. The latest IWSR research found that 74 per cent of legal-drinking-age Gen Z consumers across 15 markets drank alcohol. India was among the markets with the strongest participation gains. The more useful question is how Gen Z drinks.
The Clash de Cartier bag turns recognition into hardware
Luxury has always depended on recognition, often through details that become legible through repetition: a clasp, a weave, a fastening, the line of a handle. Over time, these design decisions acquire the authority of signatures. Eventually, the detail itself becomes enough. There is a certain social efficiency to this. A logo requires very little knowledge; a house code assumes familiarity.
September 2026 horoscope for every zodiac sign
What themes of focusing on peace of mind and self love mean across different zodiac signs this month Don’t resist what is trying to shift; learn to go with the flow and trust the timing. Prioritise growth instead of holding onto what has already served its purpose. Don’t get carried away by other people’s emotions; protect inner energy and choose responses consciously. Don’t seek approval through being needed, admired, or constantly giving; prioritise the self too.
September 2026 horoscope: What each zodiac sign can expect this month
The September 2026 horoscope suggests stepping away from other people's emotional responsibilities, looking inward, and focusing on mental peace. This month is about connecting with others but also about prioritising self-love without feeling guilty. August 2026 horoscope for each zodiac sign Aries September horoscope 2026 This month, Aries needs to be mindful of impulsive decisions, especially between 14th and 16th September.
The best platforms for anime in India
Anime in India is a unique amalgamation of two distinct Asian cultures. Over the last few years, Japanese anime in India has witnessed a steady growth. Here's where you can now access it legally in India Read Full Story Anime in India: a category floating between blurred lines Animated productions have been typecast as ‘children’s entertainment', an idea reinforced by lesson-centric Tinkle Comics and Amar Chitra Katha.
Avoidant or anxious attachment style? It’s complicated
Modern dating comes with subtitles. “I need some space,” gets labelled avoidant. Sending three texts without a reply gets labelled as anxious. Somewhere between the date and the post-date debrief, attachment theory becomes a personality test. An anxious attachment style is broadly associated with fear of rejection and a need for reassurance; an avoidant attachment style with discomfort around closeness and dependence. That wider vocabulary has value.
6 best Hindi podcasts in India to watch in 2026
By 2022, podcast studios started coming up, with proper lighting and sets taking over from the home-style set-up. Hindi podcasts like The Prakhar Gupta Xperience by Prakhar Gupta have a Reel-first approach, making sure they are easy to cut clips. Which then defeats the purpose of a long form conversation. The interview format performs the best. India’s Got Latent is a podcast by Samay Raina that gamifies the idea of podcasts or have a panel show or talk show. It's now a show streaming on Netflix.