The Interline
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The Interline is an fashion technology news publication and community dedicated to fashion and retail technology. Designed and written by the fashion industry experts who created WhichPLM, The Interline is an independent initiative targeted at fashion industry professionals who are hungry for real editorial, opinion, and analysis that is completely devoted to fashion technology outside the scope of PLM.
Other technology publications only rarely talk about fashion. And fashion business magazines only sometimes touch on technology. The Interline is different: we are all fashion technology, all of the time. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | United Kingdom |
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Recent Articles
Search ArticlesCan 3D Weaving Make Domestic Production Viable?
[Header images courtesy of unpsun.] Welcome back to The Interline Podcast. We’ve talked about domestic manufacturing on the show before. Back in 2025, I interviewed Nick Reed, the Founder of a sustainable menswear brand here in the UK called Neem London.
Studio Private Announces Retoucher Mikaela Westerholm as Head of Image
London – July 2026 – Studio Private has appointed long-standing collaborator Mikaela Westerholm as Head of Image, recognising both her creative leadership and the changing role of image-making within fashion production.
An AI Likeness Free-For-All, Social Impact, Cataloguing, Sorting, And Persuasion
The Edit is our weekly show, where Social Editor Grace Robinson quizzes Editor-in-Chief Ben Hanson on five of the most significant fashion and technology stories from the past seven days.
YKK Develops Concept EXCELLA® Zipper Tape Using Nonwoven Fabric Partially Derived from Used Clothing
Tokyo, July 13, 2026 – YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, “YKK”), has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials.
AI Plays With Permission, Forgiveness, And Persuasion
Yesterday, OpenAI announced the next turn in voice interactions with ChatGPT, which is itself at the forefront of native back-and-forth conversations with language models. What used to be called “voice mode” is now just “Voice,” and is powered by the new GPT-Live model, which has undergone an architecture shift from turn-by-turn conversation sequencing to “full duplex” – meaning the model can listen and output simultaneously. The launch is consumer-first.
Finding The Feeling In AI Campaigns
[Featured images: Lounge by Zalando] Hey, welcome back to The Interline Podcast. There’s no escaping AI-generated images right now. From some of the world’s biggest retailers to mid-sized domestic brands here in the UK, Europe, America, further afield, fashion organisations are turning to AI at massive scale as a stand-in for traditional photography. Both routine, high-volume website and PDP content, and full-blown creative storytelling campaigns.
Substack, Politics, Surveillance, Scaling Recycling, And Labelling AI
The Edit is our new weekly show, where Social Editor Grace Robinson quizzes editor-in-chief Ben Hanson on five of the most significant fashion and technology stories from the past seven days.
A Label Is More Than Just A Carrier For Language
This week fashion received another in a long series of reminders that outward-facing claims and verifiable evidence are not the same thing. And while this one came in a relatively unremarkable domain (advertising of products containing recycled materials), the very near future will be defined by similar alarms sounding across a vast and fast-evolving new frontier of content authentication, synthetic media, and AI.
The High Bar For Disrupting Knitting
Hey, and welcome back to The Interline Podcast. Now, I don’t want to trivialise anyone’s work here, but there are parts of fashion, entire categories in fact, that are just inherently less complicated than others. Take a block-colour five-panel cotton monomaterial t-shirt. It’s a relatively easy thing to grasp, in the sense that anyone could understand the design, the construction, the material. Even if the sewing operations required to put it all together aren’t exactly common knowledge.
Social Media Bans, Smart Glasses, AI Creative Cuts, Ad-Tech Backlash, and Heatwave Fashion
The Edit is our new weekly show, where Social Editor Grace Robinson quizzes editor-in-chief Ben Hanson on five of the most significant fashion and technology stories from the past seven days.