References Ajakaiye, O. O., Rachael, O. J., Owoeye, G., Ayantunji, K. A. A., Apalowo, J. T., & Akerele-Popoola, O. E. (2023). Media and Public Opinion in West Africa: An Interplay of Agenda Setting, Agenda Building and Framing Theories. In Media and Communication Theory in Africa (pp. 151-179). Cham: Springer International Publishing. Asante, J. (2020). African Politics in the Digital Age: A Study of Political Party-Social Media Campaign Strategies in Ghana (Doctoral dissertation, University of Westminster).