The Query Post
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The Query Post is a news magazine covering SEO, AI search, PPC and social media.
We report on the platform updates, industry debates and changes that shape how people discover brands, find answers and make decisions online. Source
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| Scope | International |
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| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesPinterest SEO for Visual Ecommerce Brands: How to Build Landing Pages That Convert
Pinterest SEO is often reduced to keywords in Pin titles, descriptions, and board names. Those elements matter, but they only help a Pin become discoverable.What happens after the click depends on the landing page.For visual ecommerce brands, Pinterest users often begin with a broad idea rather than a specific product.
How to Write Service Pages That Rank and Convert Locally
Service pages can become one of the most valuable assets on a local business website. When they are properly structured and optimized, they can attract relevant organic traffic and generate a steady stream of calls, bookings, and inquiries. Publishing a service page is easy. Writing one that speaks clearly to potential customers, matches local search intent, and gives Google enough context to rank it is much harder.
Claude Design’s Animation Feature Is the Most Powerful Thing Most Users Ignore
Claude Design generates real-time, editable HTML/CSS/JavaScript animations synced to timestamped transcripts, allowing solo creators to produce broadcast-quality motion graphics without After Effects or a motion designer. The tool launched publicly on April 17, 2026, just three months after its first internal form factor, and was built by a single founding designer at Anthropic who started it as a side project in late 2025.
Runway’s AI Avatar API Lets Developers Build Real-Time Talking Characters From a Single Photo
Runway Characters, launched March 9, 2026, is a real-time video agent API that generates expressive digital personas from a single image with no fine-tuning required, powered by GWM-1. Avatars respond in under two seconds with natural lip-sync and facial gestures, and can execute live UI actions and backend data queries through a split client-server tool architecture.
Google’s AI Local Pack Is Rewriting Local SEO Rules, And Most Agencies Are Behind
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals outperforming standard review counts. Local ad spend is quietly becoming the smarter ROI play as Google squeezes organic space; the businesses that pivot early are seeing lower cost-per-conversion while organic traffic slowly erodes.
Empero AI’s Qwythos-27B Shows the Open-Source AI Race Is Closing Fast
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache 2.0, developers can run it commercially on a single consumer GPU for less than a dollar per hour. Julian Goldie, the CEO of digital marketing and SEO firm Goldie Agency, made mention of the release on a YouTube video on July 29, 2026.
Claude SEO Skills Are Killing the Prompt-by-Prompt Workflow — Here’s What Replaces It
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for both Google rankings and AI engine citations. With AI Overviews now appearing on 48% of Google searches and organic CTR dropping 61% on those queries per Seer Interactive’s 2025 research, getting cited inside AI answers is no longer optional for SEO teams that care about traffic.
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
Google has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation study puts branded web mentions at a 0.664 correlation with AI Overview appearances, while page count shows almost no meaningful relationship at roughly 0.194. The Build in Public podcast episode dated July 31, 2026 opened with a sharp backstory.
The r/SEO Backlink Fight That Has Marketers Choosing Sides
The sole r/SEO topic thread that appeared in 2026 exposed all backlinking techniques, from cold email outreach to paid links, from podcast guest appearances to stock image uploads, and from entity-based backlinks to brand mentions, eliciting over 150 replies from practitioners. The research keeps pointing towards the same conclusion: relevance and referral traffic are more important than sheer quantity of links as Google and AI platforms increasingly use Reddit as their source of content.
The Silent Problem AI Website Builders Ship With Every Site
AI crawlers like GPTBot and ClaudeBot do not execute JavaScript, meaning most sites built with tools like Cursor, v0, or Lovable return empty shells to the bots feeding ChatGPT and Perplexity. A December 2024 Vercel and MERJ server-log study found zero JavaScript execution across hundreds of millions of AI crawler fetches, confirming the gap between Google ranking and AI search visibility is structural, not content-related.