The Reader is an alternative weekly newspaper in Omaha, Nebraska.
The Reader was established in 1984 by a group that included John Heaston, Dan Beckmann, and others. Beckmann bought out Heaston in 1999, then sold nearly all of his ownership interest in February 2000 to 77-year-old Alan Baer, a member of the family that had founded the J. L. Brandeis and Sons department store chain. Baer replaced Beckmann as publisher a few months later. Source