RMS

Once upon a time, there was SEO. Then AI search arrived and shook up the rule book. With the rise of ‘conversational assistants’ like Chat GPT, Gemini and Claude, alongside search tools such as Perplexity, Mircrosoft Copilot, Google AI Overviews and Brave Search, it is essential you review your search strategy and make sure AI engines are receiving the right information to understand, trust and recommend your business. With traditional  SEO, the goal was to appear on page one of a search engine.

If you’re a business owner considering a sale, whether to a trade buyer or through a management buyout, there is a strong commercial case for increasing, not reducing, marketing activity in the years leading up to exit. Naturally, you’ll want to make your financials as healthy as possible to attract the best possible multiple.

We’ve enjoyed handling media relations for national placemaker Muse, a division of Morgan Sindall Group plc, for many years and are thrilled that they’ve recently extended our remit to include new projects. Our original brief was to publicise Eden, Muse’s groundbreaking development in Salford which features Europe’s largest living wall and is acknowledged to be one of the UK’s most sustainable office buildings.

Great clients, great colleagues, great agency We’re looking for a senior account executive to work on an interesting and varied portfolio of SME client accounts in sectors including legal, property, manufacturing and construction. You’ll have great account handling skills. Lots of initiative. A creative spark. You won’t be afraid to think big. You’ll be proactive and always looking for opportunities to help clients prosper. And you won’t mind getting your sleeves rolled up.

Do your colleagues know your organisation’s values? Do they live them? Strong internal communications aren’t a nice-to-have – they are the backbone of a connected, high-performing business. Clarity and consistency around your company’s values – especially at times of change – can make the difference between teams feeling aligned, motivated and valued or disconnected, demoralised and undervalued.

There are plenty of frustrations that come with running a creative agency – all probably shared by most businesses. Unclear budgets, scope creep, late payment … they all come with the territory. For me, the one that really grates is being ghosted. A new business enquiry lands. You have a great initial conversation. You grasp their challenges. There’s a good rapport and you agree next steps – invariably, you’re asked to put together a costed proposal.

Background Last summer we were given the opportunity to work with the team at Trafford Leisure to come up with a visual identity for the new spa facility located at move Altrincham. Following a series of workshops, and the consideration of hundreds of potential names, the result of the project was The Cove Spa, which opened in August. The space offers thermal spa facilities and an accessible space to relax, rewind and rejuvenate seven days a week.

Sixty per cent of searches now end without a click. Users get their answers directly on the results page and never visit a website. For businesses that depend on organic traffic, that’s a problem. Google’s AI Overviews are the main driver. Research shows they can cause a 15 to 64 per cent decline in organic traffic depending on industry and search type.

RMS has started 2026 on a high by welcoming a trio of new clients into the fold. Following a long history of partnership on project work including bringing together it’s family of websites; we were delighted to welcome national surveying specialist Survey Solutions on a retained basis. In addition to maintaining it’s web presence, we’ll be working with the team, who operate 16 offices across the UK, to develop a campaign of thought leading content aimed at demonstrating its unique expertise.

For more than 30 years, I’ve been helping individuals and organisations of every size and sector raise their profile. I’ve built and strengthened reputations. I’ve positioned people as experts in their field and businesses as leaders in their market. In short, I’ve contributed significantly to their growth and success. What my colleagues and I do isn’t rocket science, but it is a professional discipline. It requires training, skill and an ability to constantly adapt in a fast-moving environment.