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Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years. For more than 20 years, Smucker Laser Cutting & Metal Fabrication has dedicated itself to enhancing the standing of its metalwork clientele.

After opening its US branch in 2024, Turkish custom laser solutions provider Laser ISSE needed to boost its name recognition with US buyers. Partnering with Thomas has helped the company target industrial buyers and build out a flexible marketing strategy that makes the most of its budget. New US Branch Creates Need for Name Recognition When Laser ISSE launched its US business, Laser ISSE USA, in September 2024, introducing the brand to potential buyers was the company’s first goal.

Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years. American Crane & Equipment Corporation has been manufacturing cranes, hoists, and other specialty lifting equipment for more than 50 years.

When OSE Optics needed to enhance its brand narrative and boost name recognition to drive website traffic and generate leads, founder and CEO David Tourjee turned to Thomas. A comprehensive rebranding, including a redesigned, SEO-optimized website, helped OSE reach the right audience. Before working with Thomas, Tourjee estimated that the company received only one website-based inquiry over a five-year period.

Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years. Equipment manufacturer Aerzen has been making a name for itself through advancements in compressor and blower technology since its founding in 1864.

For procurement professionals and engineers, the sourcing process is often a high-stakes puzzle. Finding a supplier isn’t just about who can supply the product or service they need; it’s about who can meet rigorous standards for quality, safety, security, and sustainability. Whether a buyer is looking for a CMMC-certified semiconductor manufacturer or an SQF-certified private label supplier of food flavorings, certain certifications are non-negotiable.

Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years. Countless pieces of industrial equipment rely on protective coatings to shield them from the elements and maintain their integrity. Valmont Industries, Inc.

For as long as people have been turning to internet search engines for answers to their questions, search engine optimization (SEO) has been an important part of any business’ marketing strategy. For industrial suppliers, having strong SEO can help connect you with buyers who are looking for the products and services your company offers. SEO remains a crucial component of the marketing playbook, but the increasing use of AI platforms for search and discovery is transforming the landscape.

Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years. Wilke Enginuity, based in Hanover, Pennsylvania, is a leading contract manufacturer specializing in precision CNC laser cutting and laser engraving services.

If you’re an industrial procurement professional, you might be familiar with the following scenario: You conduct an internet search for what you need, only to be met with results that aren’t relevant to industrial buyers. While general search engines like Google provide a broad range of options, they often lack the precision required for specialized industrial needs. Thomas is a precision-built platform designed specifically for the industrial sector.