Thred
Magazine
Thred Media is a social enterprise focused on publishing, consulting, and production aimed at Generation Z.
Www.thred.com
The central tenet of the business is the social change-focused web publication thred.com, which features daily coverage and analysis on all aspects of youth culture seen through the lens of social change. Every story, written by our team of Gen Z writers, must have a 'thred' of positive social change in order to make the cut.
Www.thredmedia.com
Our consulting capabilities combine our social change expertise with our 250K-strong network of Gen Z influencers, activists, entrepreneurs, and social media communities; this enables us to deliver the most targeted, up-to-date, and genuine approach to engaging Gen Z. Get in touch to discuss how Thred Media can be your partner in connecting with this massively influential audience.
Bring about change on all our socials - https://linktr.ee/thred Source
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Media Outlet details
| Scope | International |
|---|---|
| Language | Arabic, Chinese (Simplified), English, French, German, Hindi, Indonesian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Vietnamese |
| Country | United Kingdom |
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Recent Articles
Search ArticlesWhy is Gen Z flocking to historic places and heritage sites?
The National Trust also cited ‘set-jetting’ as a reason for the sizable growth with younger members, where places showcased online experience rapid, excessive attention. We’ve seen this for viral novelty gift shops, independent traders, and small pop-up stalls, with long queues creating an organic ‘missing out’ effect. All this will be good news for museums, parks, and nature reserves, as many have struggled to capture the attention of younger people until recently.
Trump’s Space Academy could change the space race
With America’s space ambitions only continuing to grow, Trump is turning his focus to the industry’s workforce that could keep the US ahead of adversaries like China. In both his terms in office, aside from immigration and anti-wokeness, President Donald Trump’s focus has increasingly turned towards the space front. In 2019, he established the US Space Force (USSF), emphasising the growing importance of space to national security. But this interest has gone far beyond the military.
How YouTube is shifting the media hierarchy
People are flocking to the platform as online alternatives replace mainstream media. But Gen Z already knew that. Which chat show host has the monopoly on late-night entertainment? Ask anyone under the age of 35 and they’ll tell you it’s not a TV presenter, but a YouTuber. Amelia Dimoldenberg, the mastermind behind breakout show Chicken Shop Date, has said her YouTube show is finally being taken seriously in the industry, as online content begins to shift the mainstream media hierarchy.
Booking.com vulnerability exposed by fake Downing Street listing
Researchers from consumer group ‘Which?’ say they’ve successfully listed 10 Downing Street on Booking.com as part of a security test. The property was ‘available’ for two months before being removed. Fancy a stay on Downing Street? Consider yourself a future Prime Minister and need to trial run your accommodation? We’ve got you covered.
dystopian sports betting farms + gta gooners run riot online
cheap shots Shein shares slide as much as 10% in Hong Kong debut – financial times Who doesn’t love a bit of cheap tat? Apparently Hong Kong, given the instant slump on the stock market. After four years of trying to go public, Shein finally burst onto the scene in Hong Kong this morning – and saw share prices sink by as much as 10%. Its $26bn valuation isn’t to be sniffed at, but crucially fell from $100bn in 2022.
Shein disappoints after going public on Hong Kong stock market
After struggling to go public in both the US and UK, Shein saw its shares fall in a disappointing Hong Kong stock market debut. It suggests the company is unlikely to keep its fast-fashion, low-cost business model intact amid intense scrutiny and competition. Fast-fashion company Shein saw its shares fall by roughly 10% during early trading on the Hong Kong stock market this week.
Did Meta fail to protect Gen Z?
here’s to a better Meta (supposedly) Meta, the tech company that owns Instagram, WhatsApp, and Facebook, has agreed to an $18 billion USD settlement with US states and territories, resolving claims that its platforms have harmed children. The move effectively shuts down a sprawling lawsuit against the company that had just gotten underway in California, with 29 states accusing Meta of deliberately making its platforms addictive while disregarding child-privacy laws.
What is ‘soft socialising’ and why is everyone doing it?
Gen Z are choosing gentler forms of fun thanks to stressful work schedules and marketing fatigue. Have you recently vowed to delete the dating apps (again)? Join the club. Modern life has made socialising – romantic or otherwise – a largely digital task, and in so doing has made one of our most fundamental instincts just that: a task. Don’t get me wrong, introverts will tell you that meeting new people has always been a chore.
Cameroon’s WAFCON victory is a huge deal for African girls
Cameroon’s historic win in the Women’s Africa Cup of Nations is much bigger than just another victory in football. The Indomitable Lionesses beat Malawi 3-0 in Rabat, Morocco, securing their first ever WAFCON title. With Cameroon becoming one of the four nations to have won the continental championship after three final defeats, the team’s triumph is about to inspire many other African girls.
How Russia’s invasion reshaped the story of Metro 2039
Ukrainian studio 4A Games has endured arguably the worst set of circumstances a game development cycle has ever seen. The war with Russia not only made work on Metro 2039 incredibly difficult, but also fundamentally changed the game the team wanted to make. There’s something uniquely grim about developing a post-apocalyptic game while occasionally having to stop and hunker down because of real-life air-raid sirens.