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In the thick of July or August, on a summery midafternoon, you’ll almost always find sunflowers fully golden yellow under the high sun, their stalks seemingly leaning toward its light all at the same time. This spectacle has defined how people think of this flower for so long. While these summer flowers’ bright appearance offers immediate pleasure, there is also a connection between sunflowers and happiness that goes way past surface aesthetics.

There are still a few spots available for Savia Bruta's upcoming Masterclass Experience in Ecuador, taking place this July. Ecuador is his last stop during his Latin American floral design tour! For three days, participants will work alongside Alex Molina and his team while visiting some of the country's best-known flower farms, designing with freshly harvested flowers, and seeing firsthand how Ecuador has become one of the world's leading exporters of roses and specialty flowers.

Jamie Grant has spent more than two decades proving that great floristry is built on far more than beautiful flowers. From growing up on his father's flower stall to leading one of London's respected independent florists and serving as a Board Director of the British Florist Association (BFA), his career has been shaped by curiosity, collaboration, and a commitment to continuous improvement.

Few flowers capture the feeling of summer quite like Helianthus, better known as the sunflower. With its bright, happy colors, bold flower head, and unmistakable presence, it’s a favorite for retail bouquets, seasonal designs, and floral installations worldwide. But while sunflowers appear strong and resilient, maintaining that fresh, radiant look throughout the supply chain requires expert care. From the moment a sunflower is harvested until it reaches the consumer, every step matters.

Most people come across Lisianthus as a flower in a bouquet, and it is easy to take for granted how extraordinary this flower is. Once a wild perennial blanketing the North American prairies, Lisianthus (Eustoma grandiflorum) has gone through one of the most remarkable transformations in modern floriculture.

Summer naturally invites more color indoors. Open windows, longer days, and brighter light make floral arrangements feel like part of the home. Tinted roses fit easily into this seasonal shift, bringing unexpected shades that instantly energize a room. Their appeal comes from their ability to introduce colors that aren't typically found in fresh roses, making even a simple arrangement feel playful and full of personality.

If you've seen Song Seulki's work before, you probably remember the face before you remember the flowers. Or maybe it's the other way around. That's the point. One moment you're looking at a portrait, the next you're trying to figure out where the person ends and the flowers begin. There's no bouquet in sight. No vase either. Instead, skin replaces the container, and the arrangement lasts only as long as the photograph.

Long before flowers were bred, packaged, and arranged into bouquets, they grew exactly where nature placed them: in meadows, along woodland edges, across prairies, and in the cracks of sun-baked rock. These are the flowers that grow in the wild, and they remain some of the most resilient, ecologically valuable, and quietly beautiful plants on Earth.

Weddings in the summer almost always feel like a fantasy. Floral-wise, such weddings give you more flower choices than, perhaps, any other season. This sounds quite like a gift until you realize how fast the abundance could, in itself, become its own kind of pressure.

The 78th AIPH Annual Congress 2026 takes place from September 13 to 17, 2026, in Bari, Italy, bringing together horticultural professionals from across the world for five days of conferences, professional visits, and international networking.