Entrepreneurial Q&A: I have a very small digital footprint. What is one step I can take to proactively build my brand online? A: Get published. “Publishing online, whether that’s social media, a blog or even e-books, is the best way to establish an online brand. For founders, there’s no shortage of topics to blog about, but finding time is a problem. Use a platform like Medium or LinkedIn, then just write, edit, publish and promote.