Transform Magazine

Making your entry count: Tips and tricks to win at the Transform Awards

Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes Lions International Festival of Creativity, how his current agency Super Okay approaches brand design and its work for cannabis company THC Design. You’ve had an interesting career having previously worked for Cannes Lions.

At the House of Brand Transformation in Cannes, 10 Days hosted a captivating roundtable session with a distinguished lineup of senior marketing and creative leaders. Here, the agency's partner and chief brand officer, Pia de Malherbe, unpacks the conversation to reveal the ‘New Rules of Attention.’ Attention used to be bought. Now, it has to be earned. That was the starting point for our roundtable on the ‘New Rules of Attention’ at the House of Transformation at Cannes.

Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journey and the role brand design has played in its past and future. Tell me a little bit about the Pittsburgh Riverhounds and how far the club has come over the years.

Transform Magazine Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world.

Transform Magazine Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world.

The centuries-old historic ship site was losing interest and support from audiences and needed a way to get people back on board. SS Great Britain partnered with London-based branding agency How&How to create Bristol Dockyards. The rebrand frames the Bristolian centrepiece as an all-new cultural destination built around the steamship from 1843 that sits at the heart of the city.

The young premium carrier needed to bring its vision for the future of aviation to the forefront of its brand with clarity. Riyadh Air teamed up with strategy and design company FutureBrand to shape a brand strategy and an end-to-end built ecosystem. FutureBrand was tasked with engineering the positioning, visual identity, tone of voice and full lexicon to its brand ecosystem, bringing the airline’s digital-first approach to life.

Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s design scene. How does Labbrand’s Shanghai office approach brand design projects? In Shanghai, it’s difficult to treat design as a final layer. For me, design is more like a multiplier, it makes a brand’s strategy, ambition and cultural intent tangible.

As the Maltese brewer expanded its product portfolio, it felt the need to add a low-alcohol beer to help it stand out. Simonds Farsons Cisk teamed up with longstanding branding agency partner bluemarlin to create a brand that meets the evolving expectations of today’s more mindful drinker. With the tagline ‘high on life, low on alcohol,’ Cisk filled a noticeable gap in the market with its new product, Cisk Session.