TVB
VerifiedOnline/Digital
Founded in 1953, the Television Bureau of Advertising (TVB) is a private non-profit association for the commercial television industry in the United States. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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Recent Articles
Search ArticlesSkill Up | with Ashley Lepczyk
Friday, June 27 | 11:00a (ET) Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation Data and co-founder of Mama in the Making. After 12 years at Google, Ashley now leads Foundation Data, a startup helping auto dealers, marketers and vendors transform their data to uncover actionable insights and power AI applications.
Senior Living: TV Success Story | August 2026
Join Brian Allers, EVP, Business Development, TVB, for a live conversation and Q&A with Alexander Welch, Marketing Consultant, FOX 5 & KUSI News and Bryan Devore, Seniors Real Estate Specialist, Devore Realty Group/Berkshire Hathaway. Discover how Alexander and Bryan partnered to create a non-traditional advertising strategy that combined authentic storytelling with the power of broadcast TV.
Carousels - TVB
Here are 5 different options (2 sliders, 2 carousels, and 1 post/page/event/etc grid (Emily – I think you’ll like this one…I think). Just play around with them and see what you like the best. There are a LOT of features that can be changed about each one of these so don’t hesitate to mess around on the right with settings. Let me know what questions you have! This is similar to what is on the homepage now, showing one at a time.
2026 Home Improvement Purchase Funnel Study
TVB Broadcast Members: when logged in, the study deck will display below. Login page | Create a TVB member account | Request forgotten password The 2026 Home Improvement Purchase Funnel Study identifies the importance of media platforms that influence consumers during the purchase decision process. TVB commissioned Dynata to conduct this study, which looked at consumers exposed to home improvement services advertising through ANY of 20+ media platforms.
2026 Home Improvement Purchase Funnel Study
TVB Broadcast Members: when logged in, the study VOD will display below. Login page | Create a TVB member account | Request forgotten password The 2026 Home Improvement Purchase Funnel Study provides insights that will help you improve and expand sales across this important category. Click here to view the full study! Watch the On-Demand recording for the study BELOW!
Automotive State of the State | July 2026 | Q&A
Get answers to the questions that matter most to automotive dealers. In this Q&A webinar, TVB’s Trisha Ripperger, EVP, Chief Client & Marketing Officer, addresses audience questions on market conditions, dealer outlook, 2026 opportunities, and fixed operations growth. TVB Broadcast Members: the Q&A VOD will display below when logged in. Login | Create a TVB member account | Request forgotten password
TEST VSC Reg. - TVB
Please log in to your TVB.org account to test VSC 2026 registration below:
Automotive State of the State | July 2026
PRESENTED ON | July 15, 2026 at 1:00 pm (ET) In case you missed it! Trisha Ripperger, EVP, Chief Client & Marketing Officer at TVB spoke with Erin Keating, Executive Analyst, Sr. Dir., Economics & Industry Insights at Cox Automotive about the state of the automotive industry.
Mid-Year Automotive Update 2026
WHEN | July 15, 2026 at 1:00 pm (ET) HOSTED BY | Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics & Industry Insights, Cox Automotive Join Trisha Ripperger, EVP, Chief Client & Marketing Officer at TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics & Industry Insights at Cox Automotive for this essential conversation filled with automotive insights targeted to buyers and sellers.
Back to School and College 2026
TVB Broadcast Members: the study PowerPoint deck will display below for download when logged in. Login | Create a TVB member account | Request forgotten password Did you know that consumers spend more on Back to School and Back to College combined than the Winter Holiday season?