TVB

WHEN | July 15, 2026 at 1:00 pm (ET) HOSTED BY | Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics & Industry Insights, Cox Automotive Join Trisha Ripperger, EVP, Chief Client & Marketing Officer at TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics & Industry Insights at Cox Automotive for this essential conversation filled with automotive insights targeted to buyers and sellers.

TVB Broadcast Members: the study PowerPoint deck will display below for download when logged in. Login | Create a TVB member account | Request forgotten password Did you know that consumers spend more on Back to School and Back to College combined than the Winter Holiday season?

More than 250 broadcasters, agency representatives, and political decision-makers came together at our Countdown to Victory Cocktail Reception to connect, exchange ideas, and enjoy breathtaking views of the U.S. Capitol. Watch the highlights below!

TVB Broadcast Members: the Q&A VOD will display below when logged in. Login | Create a TVB member account | Request forgotten password Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB and Ashley Lepczyk, COO, Foundation Data & Dealer Principal – White Plains Honda, spoke at TVB’s Sales Advisory Committee (SAC) Meeting in Washington, D.C. on June 10. Watch the VOD of their essential conversation filled with data-driven insights on the current automotive advertising landscape.

TVB Broadcast Members: the full study PPT, category decks and webinar VOD will display below when logged in. Login | Create a TVB member account | Request forgotten password Word of mouth is a critical influencer and form of marketing. To assess and quantify the role of media in influencing conversations, TVB commissioned GfK/NIQ to conduct the Media and Conversations Study.

WHEN: Tuesday, June 23 | 1:00p (ET) TVB Broadcast Members: Webinar registration will display below when logged in. Login | Create a TVB member account | Request forgotten password Join Brian Wexler, EVP, Business Development, TVB, for a live conversation and Q&A with Keith Ligori, of Ligori & Ligori Attorneys at Law, a personal injury law firm in Tampa, Florida.

TVB Broadcast Members: the full study PPT, category decks and webinar VOD will display below when logged in. Login page | Create a TVB member account | Request forgotten password Word of mouth is a critical influencer and form of marketing. To assess and quantify the role of media in influencing conversations, TVB commissioned GfK/NIQ to conduct the Media and Conversations Study.

Presented by: Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB You landed an appointment with the decision maker at a dealership – now what? The key to success is turning your preparation, research and creativity into positive outcomes.

WHEN: Wednesday, June 3, 2026 | 1:00p (ET) Word of mouth is a critical influencer and form of marketing. The 2026 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups, political party affiliations and ethnicities as well as key product categories. Questions addressed: Which medium is the strongest conversation driver – broadcast, cable or streaming?

CIMM and TVB are pleased to release a set of tools designed to clarify what buyers, sellers, and measurement providers should seek from currency measurement solutions intended for the local TV and local video marketplace Developed through industry collaboration and informed by buyer and seller input, the Guidelines are intended to provide a practical framework for evaluating whether local measurement solutions are fit for market use.