UK Active

In this blog from ukactive Strategic Partner TwinLabs.ai, CEO and Founder Tim Wade explains how health and fitness operators can use AI to support operations and extract maximum value from gym floors. According to a survey of Les Mills members, just 10% of gym goers would want an AI coach. Perhaps surprisingly, younger generations were even more resistant than the over 55s. So, we’re not likely to see robot trainer on gym floors anytime soon.

ukactive has announced 4GLOBAL as its Strategic Data Partner, helping to deliver more consistent and robust evidence, support the continued growth of the health and fitness sector and better demonstrate the importance of being active. This partnership builds on three years of collaboration between the UK’s trade body for the physical activity sector and the specialist data and intelligence company.

By Simon Hayes, CEO of Sport England National Fitness Day from ukactive is an annual moment to reflect on and celebrate what Sport England and our partners are working towards: a shared ambition of everybody being more active, more often. There is real momentum behind this. Over 30 million adults in England are active – almost 860,000 more than a year ago. Together, we’re helping more people experience the profound physical, mental and social benefits of sport and activity. This benefits all of us.

By Cameron Saunders, CEO of ukactive Last week I finally plucked up courage to have my ‘bioage’ measured at EGYM’s showroom by St Pauls. I still have an inbuilt phobia of getting things checked out, even when there’s nothing to worry about, and I was very pleased to learn that my bioage is in fact 37-years-old – a good 16 years younger than my actual age. By coincidence, 37 was the exact age when I started my fitness journey.

More than half of Gen Z and Millennials and one in three of Gen X and Baby Boomers join the gym to make friends, new research from ukactive shows. New insights into the nation’s gym motivations reveal importance of building confidence, managing health conditions, and improving mental health.

By Stephen McLoughlin, Senior Public Affairs and Policy Manager at ukactive For many years of British history a change in Prime Minister was a significant moment – a new Government ushering in a new way of doing things. However, in recent years these changes have seemed to amount to little more than changing figurehead – the real issues affecting the ship remaining constant and unaddressed. This is the backdrop to this year’s Budget.

To celebrate National Fitness Day 2026, we’re shining a spotlight on the organisations helping more people become more active more often. Here, we speak to Tony Eames, Founder of Total Active Hub, about why the organisation has partnered with ukactive to launch a dedicated workplace movement activation programme for National Fitness Day, helping employers inspire healthier habits that last. Why did Total Active Hub want to get involved with National Fitness Day?

After a record number of entries, star performers from across the UK physical activity sector have been named as finalists of the ukactive Awards 2026. The ukactive Awards, proudly supported by headline sponsor the Swimming Teachers’ Association (STA), celebrate the people, organisations and initiatives raising standards and driving positive change within the industry.

ukactive has written to Andy Burnham following his appointment as Prime Minister today (20 July). You can read the contents of the letter below. Dear Prime Minister, I am writing as the CEO of ukactive, to congratulate you on your appointment as Prime Minister and set out how the physical activity sector can work with your Government to drive change.

In this blog from ukactive Strategic Partner BRP Systems, Chief Business Development Officer Anders Gran explains how the health and fitness sector can use software to embed longevity into its operations. Over the past couple of years, it has become clear that fitness operators are not just gyms, but also a critical part of the health ecosystem. That statement sounds bold, but the data backs it up and the conversation is accelerating fast.