Over the last year, this newsletter has grown by nearly 200,000 readers — from 78,000 in June 2025 to 273,000 today. Our paid readership has also grown, but not nearly as fast. Today, fewer than 1% of you are paying subscribers. So in the coming months, I plan to begin showing ads to free readers (paid subscribers will continue to enjoy an ad-free experience). For ethical reasons, I won’t accept ads for companies we are likely to cover.