Founded by Pabini Gabriel-Petit in 2005, UXmatters provides insights and inspiration to both professionals working in all aspects of user experience (UX)—at every stage in their career—and students who are just beginning their journey in user experience. UXmatters offers a platform where our authors—who include many of the leading experts in user experience—can teach UX best practices to developing UX professionals and influence the future direction of the UX community. The information needs of the UX community are diverse, and UXmatters endeavors to satisfy them. Our articles provide comprehensive coverage of important UX topics, ranging from focused, practical, actionable advice and best practices; to concise overviews of broader topics; to deep thought pieces that explore strategic aspects of user experience. Many of our authors are UX thought leaders who write about innovative ideas that are important to the advancement of the UX industry as a whole.