Videonet

Sponsored Content By Rahul Mehra, Chief Technology Officer, Consult Red The opportunity for telco and Pay TV providers to diversify their retail offer has arrived but those with RDK and Linux middleware-based video devices risk getting left behind. The provision of apps to users outside of Google’s own Android TV ecosystem remains challenging. Native apps are costly to develop and maintain while control over user experience and customer data is often ceded outside of the operator’s domain.

Home Newswire IBC2023: Harnessing first-party operator data for targeted advertising IBC2023: Harnessing first-party operator data for targeted advertising Think Advertising, part of ThinkAnalytics, will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time with high accuracy.

Automated testing and proactive monitoring technology leader Witbe is launching its Smart Navigate AI algorithm at IBC – using machine learning to intelligently understand the menu layout and navigation of a streaming app or set-top box. This allows test team members to zoom past scripting every single step of the navigation process and instead simply list which submenu or asset the test should select.

Content protection and multiscreen solutions specialist NAGRA (IBC exhibitor, Hall 1.C81) will be showcasing the future of platform operator aggregation, among other things, at IBC this year. The company is taking a thought-leadership position on ‘Aggregation beyond video’, looking at how M&E service providers can introduce new digital experiences to facilitate our increasingly connected digital lifestyles. Gaming is just one of the service value-adds under consideration.

Accedo (IBC exhibitor, booth 5.F40) has published the results of a study of energy usage across different streaming devices and popular applications, resulting in some UX recommendations to minimise consumption in the home. The study found, for instance, that autoplay content on the home screen “dramatically” increases energy consumption, although this needs to be kept in context.

Home Newswire IBC2023: Detecting actual programme start/end times to adjust EPGs: Magenta Telekom is...

Home Newswire IBC2023: Energy-aware media – reducing image brightness while maximising perceived visual quality

Looper Insights, which provides a SaaS analytics solution for the M&E industry, is unveiling its new Looper Boost feature at IBC, providing data-driven insights and a dynamic interface to help marketers improve marketing and merchandising across VOD and streaming services. Looper Boost provides a visual solution for collaboration on planning merchandising strategies for New Release titles, ensuring compliance of campaigns and full tracking of merchandising performance.

At IBC2023, Newsbridge (Stand 7.C30) will showcase “groundbreaking” new features for its patented AI video indexing technology MXT-1, which combines multimodal and generative AI to understand and describe what’s in audiovisual media, making relevant content quickly searchable. Launched in beta mode in April, the technology will be rolled out at IBC to broadcasters, TV channels and sports rights holders globally.

Broadpeak, known for its CDN and streaming delivery technologies, now has over 20 real-world deployments of its nanoCDN multicast ABR solution (for scalable video streaming) with tier-one operators. The company helped pioneer this concept and at IBC2023 it is demonstrating the benefits for live streaming to all devices. Broadpeak is exhibiting at IBC, Stand 1.F76)