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July 08, 2026 I've built out a fictional persona, a VP of Marketing. I’m calling Sarah, to illustrate what I think is one of the most underdiagnosed problems in enterprise marketing. I walked through her day in detail: the file transfers, the copy-paste workflows, the four different review tools for one campaign, the spreadsheet that nobody trusts. Because the problem she's dealing with isn't a content creation problem. It's a content supply chain problem.

July 03, 2026 In SEO, there was a No. 1 ranking, and someone owned it. In GEO, the metric is how often your brand is mentioned across AI assistants, sources and answers. The technology to win is here. The organization, the practice and the accountabilities usually are not. “We can see where we show up in ChatGPT now, and this is great. But who acts on it?" I hear a version of this most weeks. Seeing your AI visibility is the easy part, and even that is new for most.

June 29, 2026 AI has reduced the cost of creating content, but it has not reduced the cost of managing it. As organizations scale personalization and localization, disconnected workflows create a hidden coordination tax that slows delivery and increases costs. The key to unlocking speed, efficiency and scale is a connected content supply chain that reduces friction across the entire content lifecycle. Every year, enterprise organizations invest in new technologies.

Meet the Expert – Industrials June 23, 2026 Mark Passtoors, who leads AI Client Strategy at Valtech and helps manufacturers understand how AI can help them grow. We are happy to introduce Mark Passtoors, who leads AI Client Strategy at Valtech. Mark spends most of his time working with manufacturers and industrial companies on how AI can help them grow, and what it takes to get from idea to real result inside large organizations.

June 22, 2026 Six stores. Six models. One question: how do local brands scale without losing what makes them distinctive? On a Barcelona retail tour during Shoptalk Europe 2026, the answer was hiding in plain sight – scale and soul are not opposites, but they obey different disciplines. Barcelona produces retail brands at every scale, from Mango (€3.8 billion revenue, 2,931 stores across 120-plus markets) to Nude Project (built from €600 into a Gen Z streetwear phenomenon).

June 12, 2026 The challenge for most companies isn’t generating interest. It’s converting existing intent into decisions. Across industries, customers already arrive with intent. They search, compare, configure, shortlist, check availability, request prices, open forms, consult AI tools and return across multiple touchpoints. The signals are there. The commercial opportunity is already present. But often that intent does not become action.

June 05, 2026 AI is rapidly reshaping commerce. But in the race toward automation, brands risk optimizing away what makes shopping meaningful. Nearly every conversation about AI and shopping right now revolves around the same goals: faster decisions, fewer clicks, more automation. Underneath all this is an assumption that the best shopping experience is the one that requires the least participation from the customer. But that goes against what many of us understand “shopping” to mean.

June 02, 2026 Your website has a new type of visitor. It doesn't scroll. It doesn't click out of curiosity. It arrives with a specific goal, reads your site in milliseconds, and decides whether your content is worth surfacing to a human — or not. This is the AI agent. And right now, most websites are functionally broken for it.

May 29, 2026 Discover how empathy-driven accessibility transforms compliance into innovation, helping teams create inclusive experiences that benefit people and AI. The illusion of expertise Today’s brands are under immense pressure to move faster and scale smarter. In an age where anyone can produce an expert-sounding presentation or a perfectly polished article with the click of a button, it has never been easier to "talk" about inclusion.

Balancing parenthood, presence and professional growth May 27, 2026 Across teams, time zones and roles, working dads at Valtech are navigating the everyday balance between career growth and family life. From school and bedtime routines to client meetings and project deadlines, fatherhood shapes not only how they show up at home, but also how they lead, collaborate and support others at work.