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August 30, 2026 Away from the headlines, the conversation around AI continues to change. For the past two years, enterprises have been flooded with proof-of-concepts, copilots, chatbots and experimentation. Yet many executive teams continue to ask the same question: Where is the business value? The challenge is no longer access to AI. It is applying AI in the context of the workflows, regulations, data structures and customer expectations that define an industry.

Insight July 17, 2026 Following our Retail at the Crossroads report — built on interviews with more than 750 retailers worldwide — Emilie Robert, Global Retail Lead at Valtech, and Pascal Malotti, Global Retail Strategy Lead at Valtech, talk to Damien Poelhekke, CEO of La Redoute Southern Europe and global director of B2B.

July 14, 2026 At NRF 2026, Google Cloud launched Gemini Enterprise for CX and, alongside Shopify, the Universal Commerce Protocol. Together, they give brands a conversational AI platform and an open standard for completing transactions inside it. We wanted to find out what it actually takes to build on top of them.

July 13, 2026 Agentic AI has already moved into the rhythm of daily work, helping teams research, plan, coordinate and more. Across product, engineering, digital, data and operations teams, it is increasingly becoming part of how work gets done. Valtech’s latest report, The Agentic Age, shows how far this shift has already moved.

July 08, 2026 I've built out a fictional persona, a VP of Marketing. I’m calling Sarah, to illustrate what I think is one of the most underdiagnosed problems in enterprise marketing. I walked through her day in detail: the file transfers, the copy-paste workflows, the four different review tools for one campaign, the spreadsheet that nobody trusts. Because the problem she's dealing with isn't a content creation problem. It's a content supply chain problem.

July 03, 2026 In SEO, there was a No. 1 ranking, and someone owned it. In GEO, the metric is how often your brand is mentioned across AI assistants, sources and answers. The technology to win is here. The organization, the practice and the accountabilities usually are not. “We can see where we show up in ChatGPT now, and this is great. But who acts on it?" I hear a version of this most weeks. Seeing your AI visibility is the easy part, and even that is new for most.

June 29, 2026 AI has reduced the cost of creating content, but it has not reduced the cost of managing it. As organizations scale personalization and localization, disconnected workflows create a hidden coordination tax that slows delivery and increases costs. The key to unlocking speed, efficiency and scale is a connected content supply chain that reduces friction across the entire content lifecycle. Every year, enterprise organizations invest in new technologies.

Meet the Expert – Industrials June 23, 2026 Mark Passtoors, who leads AI Client Strategy at Valtech and helps manufacturers understand how AI can help them grow. We are happy to introduce Mark Passtoors, who leads AI Client Strategy at Valtech. Mark spends most of his time working with manufacturers and industrial companies on how AI can help them grow, and what it takes to get from idea to real result inside large organizations.

June 22, 2026 Six stores. Six models. One question: how do local brands scale without losing what makes them distinctive? On a Barcelona retail tour during Shoptalk Europe 2026, the answer was hiding in plain sight – scale and soul are not opposites, but they obey different disciplines. Barcelona produces retail brands at every scale, from Mango (€3.8 billion revenue, 2,931 stores across 120-plus markets) to Nude Project (built from €600 into a Gen Z streetwear phenomenon).

June 12, 2026 The challenge for most companies isn’t generating interest. It’s converting existing intent into decisions. Across industries, customers already arrive with intent. They search, compare, configure, shortlist, check availability, request prices, open forms, consult AI tools and return across multiple touchpoints. The signals are there. The commercial opportunity is already present. But often that intent does not become action.