Gaming is still the world’s largest entertainment industry, but it no longer competes with just film and TV. GlobalData’s latest Video Games report highlights that the real fight is for attention, and in 2026, social platforms such as TikTok are steadily siphoning it away, thanks to their frictionless, always-on interfaces. According to SimilarWeb’s App Intelligence data, the typical TikTok user spends 97 minutes per day on the platform’s Android app.