Indonesia, Philippines and China showcased the most notable growth in messaging WhatsApp, RCS, Viber, and other chat apps were among the most popular channels driving the rise in conversational messaging KUALA LUMPUR, Malaysia, March 31, 2025 /PRNewswire/ -- Global cloud communications platform, Infobip released its latest Messaging Trends Report, unveiling Asia-Pacific as the world's fastest-growing messaging region, recording a 51% surge in conversational messaging in 2024.