warners.co.uk

A4 Printing is considered the industry standard for magazines, catalogues and brochures for a reason. People love the size; it’s a perfect balance that shows the maximum possible content without being too large or unwieldy. For printers like us, we love A4-sized jobs, as they are ideal to produce and offer excellent cost benefits to customers. Why is A4 so popular in Print? For most readers and content creators, A4 dimensions are a perfect size for presenting and communicating content.

Your Beginners Guide to Print This is your beginners guide to print! Printing, as with anything new or different, can seem quite daunting to know exactly where to begin. Whether it’s terminology, specialist knowledge or lessons from hard-won experience, it can be off-putting. We have all been in that situation. Our mission is to take the mystery out of print to show how easy it is to get started, especially when working with us.

We are all trying to find that new balance of managing marketing costs whilst still reaching our own target audiences. As a medium, print has fallen out of the limelight in recent years. However, many companies are looking to get back into it to quickly drive up sales. A printed catalogue or brochure makes a very physical statement to a potential customer.

Print is an incredible tool. It engages with your audience with no competing noise and leads customers straight to your digital storefronts. It complements digital strategies, strengthens brand loyalty, and boosts value perception. Many businesses need to take advantage of the benefits a print channel can bring to their marketing, often for the same reasons, so why don’t they? Do any of these common “problems” sound familiar to you? It’s too expensive. It’s too complicated.

This morning we had a nice surprise through the post. Two Sides have sent us a superb mini mag brimming with amazing facts and myths about paper and the industry. We simply had to share them! The 6 busted myths are: MYTH: 59% of people asked believed that European forests are shrinking.

In our position, we have a unique insight into the challenges that face a modern publisher. Naturally, every title is different and require unique solutions geared solely to them. We do not believe in a one size fits all package, and this is why we pride ourselves in being different. We listen, we treat customers as individuals and give them individual solutions to their problems.

What is Prepress? Print can be quite daunting initially, especially with some of the terminology! Prepress (sometimes called Origination) is the first part of the production process for any magazine, catalogue or brochure. A designer or customer submits PDFs of the pages they want to print and the prepress team take the PDFs to create the printing plates required by the presses so that the job can be printed. We use PDFs for the pages because it is an industry standard and has been for 20 years.

If you are new to print it can seem like the industry is speaking in another language! To be fair sometimes we are, as there is such a large amount of specialist terminology that gets thrown about. Most of the time though, it is easy to explain what we mean and to make things even easier we have prepared this glossary of print terms to help.

Explaining paper is a common job for a printer! We put together this guide to help our customers make decisions and understand the process more easily. The material you pick is the most important consideration in printing any magazine, catalogue or brochure. It affects everything from appearance and texture to production method and cost, and it is worth taking some extra time to be sure that you found the right fit for your needs. All of the papers we source at Warners are from Europe.

Did you know that “60% of people check out a brand online after receiving a printed mailing, 49% discover new products, and 44% discover new shops.”? This is according to 2020 research on Direct advertising and leaflet distribution, developed by Geobuzón and Kantar, from Kantars 2019 IOPE tracking*. Printed matter still has an important and unique place in modern marketing mixes.