Sarita Christensen decided to leave Zentropa, where she had worked for ten years, and start something new. When asked about the origins of the company and the decision to leave Zentropa, Christensen says: “I love kid’s content, and I wanted to redefine it. Looking at Lego, and Disney, and the huge range of children’s role models, you start thinking about how to do it better, how it could be different, how it could be Nordic and reflect our culture, How could we make new classics?