When you do it right, a call-to-action button will get visual attention. When paired with an offer that is compelling, it actually gets people very eager to act. The way the CTA button is created, as well as the text used, actually has a very big impact on click-throughs. What color? What size? Where do I put it? What does it say? Is it converting? Yes, that’s a lot of questions. And, there are CTAs everywhere, from landing pages to home pages, blog posts, e-mails etc.