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Welcome to What Now, the trusted source for breaking news and insights about the restaurant, retail, and real estate industries.
Through our coverage across 33 key North American metros, we deliver the latest updates on brick-and-mortar businesses, helping you stay ahead in an ever-evolving landscape.
We specialize in uncovering the stories that shape local communities and define economic growth. From new restaurant openings and retail launches to commercial real estate developments, our team is dedicated to keeping you informed with exclusive news before it hits the mainstream.
Our publications serve as a vital resource for entrepreneurs, industry professionals, and curious readers who want to stay connected to the pulse of the brick-and-mortar world. With a readership of over 10 million, we’ve become a go-to platform for those seeking to understand trends, seize opportunities, and connect with key players in their industries. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesGlow Haus MD Coming to Columbiana’s Red Brick Commons
Glow Haus MD is preparing to open a second location, bringing its medical aesthetics and wellness services to Columbiana’s Red Brick Commons center, 85 TownCenter Avenue. According to the brand’s website, the new office is expected to debut sometime this fall. The company recently shared construction progress at the space, showing framing and interior carpentry happening last week. Wanderlux Designs is tagged, signaling its involvement in the project.
Columbus Industry Leaders Connect at What Now’s Accelerate Event
Columbus-area restaurateurs, hospitality professionals and industry experts gathered Thursday, August 20, for a What Now Media Group Accelerate event. Held from 3 to 5 p.m. at Prohibition Gastro Lounge, at 21 W.
Liquor Junction Heading Towards Memphis Opening
Memphis amateur mixologists, get ready to stock up your home bars. A new liquor store-aptly named Liquor Junction-is heading towards welcoming customers, gathering the paperwork necessary to open its doors. Liquor Junction is setting up shop at 2133 Whitten Road. The store was issued a certificate of occupancy from the Memphis and Shelby County Division of Planning and Development on August 31 and has a sign permit under review as of September 3.
STRONG Pilates Expanding Into Massachusetts With Three Greater Boston Studios
An Australia-born fitness brand is bringing its high-intensity Pilates concept to Massachusetts, with three studios slated to open across Greater Boston this fall. STRONG Pilates is set to make its Massachusetts debut with new outposts at 10 Park Plaza in Boston’s Back Bay, 650 Beacon Street in the Fenway, and 165 Main Street in Cambridge’s Kendall Square.
Emma Lisa’s Breakfast & Lunch Expanding With a Second Quincy Location
A South Shore breakfast and lunch favorite is bringing its pancakes, sandwiches, and signature iced coffee to a new neighborhood this fall. Emma Lisa’s Breakfast & Lunch is expanding in Quincy, where owner Lisa Stewart plans to open a second location at 36 School Street in early October 2026. The new restaurant will be just a short drive from the original Emma Lisa’s on Willard Street. “We’re growing!” wrote the Emma Lisa’s team in a recent social media announcement.
btone FITNESS Bringing Signature 45-Minute Strength-and-Pilates Hybrid to Brighton
A fast-growing boutique fitness studio is adding another Boston-area destination to its growing footprint. btone FITNESS is preparing to open a new studio at 73 Arthur Street in Brighton, according to recent social media updates from the business. The location is being brought to the neighborhood by franchisee Kelsey Irish, who also operates the brand’s Providence, Rhode Island studio.
Angelo’s Pizza Pasta and Deli Slicing into Olney
A Maryland restaurant is planning to truly claim 2026 as its own by opening a new location before the year is out. Angelo’s Pizza Pasta and Deli intends to add an Olney storefront to its growing roster in the coming months, reports local media outlet MoCo Show. Angelo’s is already developing one new location in Gaithersburg, also aiming for a late 2026 opening.
Bloóme Fruit Tea Bringing Fresh, Fruity Drinks to Natick Mall
A Boston-based tea shop is brewing up its fourth location, this time in Natick. According to a post on the Friends of Boston’s Hidden Restaurants Facebook group, Bloóme Fruit Tea is expanding to 1245 Worcester Street in the Natick Mall, where it will initially open inside T Market Asian Marketplace, right next to the bakery section. The temporary setup will eventually make way for a permanent storefront in the mall’s food court, according to co-founder Emely Chen.
Acclaimed Chef Michael Greenhill to Open Josett this Fall
A top Jackson chef is changing the face of the area dining scene this year, with simple but sophisticated fare crafted from superior ingredients. Michael Greenhill was fundamental to the success of local staple Walker’s Drive-In, and now he is striking out on his own with Josett, an elevated restaurant experience that foodies won’t want to miss.
Mikey’s Late Night Slice Bets Big on a Historic Cleveland Building
Mikey’s Late Night Slice is opening its first Cleveland-area restaurant and bar in a historic three-story building at 1898 W. 25th St. in Ohio City, with a target of sometime in 2027. CEO Mikey Sorboro said an exact date isn’t set yet given what he called the “enormity” of the rehab needed for the space.