In 2025, columnist Giles Coren wrote a piece for The Times at the start of Lent, titled “This Lent I Will Turn Atheism to Ashes.” A self-described “lapsed atheist,” Coren recounts how his decision to give up atheism began one Ash Wednesday, when a vicar dipped his finger into palm ash, marked Coren’s forehead with a cross, and reminded him, “You are dust, and to dust you shall return.” In the piece, Coren argues that atheism has become the default stance of modern adulthood.