World Travel Market

Option 3. We can build your stand for you with SmartBuild SmartBuild is our unique in-house design and stand build service created to maximise brand visibility and deliver a seamless exhibitor experience – one without hassle, stress or hidden fees. With innovative, eye-catching designs, our all-inclusive service is available to any Space Only exhibitor with a stand over 12m².

In the early 2000s, Barbara Pezz, now one of the world’s leading analytics consultants, was working at a hotel reception in Tenerife. She was tasked with managing the hotel’s website—a digital relic from an era where “Flash intros” and autoplaying music were the height of sophistication. Her boss loved the music. Pezz hated it. But in the hierarchical world of hospitality, the boss’s opinion usually wins. Until Pezz discovered a nascent tool called Google Analytics.

By 2040, leisure travel will be more valuable, more purposeful, and more technologically orchestrated than at any point in history, and the choices we make today will define that future.” Leisure travel underpins global tourism, representing around 80% of global spend and nearly 70% of international arrivals. Its scale gives it unparalleled influence over how the world will explore and connect in the future.

WTM Africa is a pivotal opportunity to put yourself at the forefront of a new era for travel. Put your brand in front of buyers, influencers and tens of thousands of potential customers as the industry comes back to life. With our unique matchmaking tools and speed networking sessions we’ll connect you directly with the people who matter most for your business success. Claim your place in a re-emerging industry at WTM Africa — and together, we’ll rebuild travel.

WTM Latin America advances its audience qualification strategy and confirms the Hosted Buyers program for the 2026 edition. The now traditional program, which brings together international buyers, will see an increase in the number of guests, from 80 to 85 professionals, all carefully selected based on strategic market demands. The movement is part of a broader approach to the participants’ journey.

If you were to take a quick mental inventory of the brands that define your daily life—the icons on your home screen, the subscriptions on your credit card statement, the services you couldn’t imagine living without—a specific pattern would likely emerge. You’d list Netflix, perhaps. Amazon, certainly. Spotify, almost definitely. Maybe Apple or Google. Now, try to name a travel company that holds that same indispensable, emotional, and frictionless place in your psyche. It’s harder than it should be.

Travel Tech at WTM Africa is the event for next generation technology for travel & hospitality, attracting decision makers from across the globe. Travel Forward brings together innovative technology providers and senior executives in the industry for three days of cutting-edge insights, open debate and unrivalled business opportunities.

In the gleaming corporate boardrooms of London, Frankfurt, and New York, there is a comfortable assumption that the future of travel is being written in code, standardized by global committees, and rolled out from the top down. Strategies are built, roadmaps are drawn, and products are designed with a “European head office” mentality that assumes a customer in Kampala behaves exactly like a customer in Kansas. But travel is not a monolith.

Over the last twenty years regenerative travel and regenerative tourism have emerged and are being widely used in the industry and by academics. Responsible Tourism and regenerative share a common parentage in the recognition that sustainable tourism carries little meaning. Responsible Tourism improves tourism by clarifying which issues are addressed, how they're tackled, who benefits, and what impact results. Transparency is a core value in these awards.