WYBR-FM (Big Rapids, MI)
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WYBR (102.3 FM, "Today's Hit Music, Y102") is a radio station in Big Rapids, Michigan, broadcasting a hot adult contemporary format. Its signal can be heard as far south as Rockford, Michigan, as far north as Cadillac, Michigan and as far east as Mount Pleasant, Michigan.
The station began broadcasting in 1981 as WAAQ, "The Music Machine, Q102", with an adult contemporary format. In 1992 WAAQ was sold and became WPZX, a CHR/Top 40 station known as "Power 102". In 1994, the station was sold again and WPZX became "Y102", originally employing a Hot AC format from ABC Radio Networks known as "The Best Hits, The Best Variety" (now "Today's Hit Music"). The station dropped the ABC satellite format in 2000 and continues as a Hot AC station to this day. Source
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Media Outlet details
| Scope | Local |
|---|---|
| Language | English |
| Country | United States of America |
| Media Market | Grand Rapids-Kalamazoo-Battle Creek |
Similarweb UVM
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Comscore UVM
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| Radio Media Market | N/A |
| Radio Format | Hot Adult Contemporary |
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