WYBR-FM (Big Rapids, MI)
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WYBR (102.3 FM, "Today's Hit Music, Y102") is a radio station in Big Rapids, Michigan, broadcasting a hot adult contemporary format. Its signal can be heard as far south as Rockford, Michigan, as far north as Cadillac, Michigan and as far east as Mount Pleasant, Michigan.
The station began broadcasting in 1981 as WAAQ, "The Music Machine, Q102", with an adult contemporary format. In 1992 WAAQ was sold and became WPZX, a CHR/Top 40 station known as "Power 102". In 1994, the station was sold again and WPZX became "Y102", originally employing a Hot AC format from ABC Radio Networks known as "The Best Hits, The Best Variety" (now "Today's Hit Music"). The station dropped the ABC satellite format in 2000 and continues as a Hot AC station to this day. Source
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Media Outlet details
| Scope | Local |
|---|---|
| Language | English |
| Country | United States of America |
| Media Market | Grand Rapids-Kalamazoo-Battle Creek |
Similarweb UVM
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Comscore UVM
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| Radio Media Market | N/A |
| Radio Format | Hot Adult Contemporary |
Recent Articles
Search ArticlesBig Rapids Elks to host annual Chicken BBQ on Monday
In keeping with tradition, the Big Rapids Elks will cook meals for downtown visitors during the annual Labor Day Festival. From 11 a.m. to 4 p.m., the Elks will grill and serve barbecue chicken dinners with baked beans, potato salad, a roll and a cookie. Meals cost $18 and include a choice of soda or water. “Our members will be grilling and serving dinners from 11 a.m. until about 4 p.m. or when the chicken is gone,” the Elks said.
Ferris State’s Bulldog Line bus service starts Monday with new schedule to help students commute between Grand Rapids and Big Rapids
Ferris State University is making it more convenient for students to travel between the Big Rapids campus and programs based in Grand Rapids with enhanced bus service through the Bulldog Line partnership with the Rapid. Bulldog Line service starts again on Monday, Aug. 31, with a new schedule serving as a convenient and inexpensive way to commute between Big Rapids and Grand Rapids, with stops in Cedar Springs. The complete schedule and details on purchasing the service are available here.
Top-ranked Ferris State Football hosts Bentley in Sep. 4 home opener
The nationally top-ranked Ferris State University football squad will host the Bentley (Mass.) Falcons in its regular-season home opener this Friday (Sept. 4) at Top Taggart Field. Kickoff is set for 6 p.m. (ET). Friday's home opener will be presented by Century 21 White House Realty and the first 1,000 fans will receive free white rally towels. All FSU fans are encouraged to wear white for the evening "White Out" game.
Evart Police: Weekly Blotter (8/24 - 8/30)
Monday, August 24 An officer was dispatched to a dispute between two parties. The complainant advised they just wanted the incident documented and did not want the officer to contact the other person. Tuesday, August 25 No calls/arrests reported. Wednesday, August 26 An officer was dispatched for a check wellbeing on a juvenile. The juvenile was fine and did not require any services. Thursday, August 27 An officer was requested to assist with a medical emergency.
59-year-old motorcyclist taken to hospital after Morley wreck
At approximately 6:26 p.m. on Thursday, Sep. 3, 2026, a 59-year-old man from Morley was taken to the hospital following a crash in Aetna Township. According the deputies, the crash occured at the intersection of 3 Mile Road and Northland Drive near Morley. The driver, who was on a motorcycle, was approaching the intersection and got hit by a vehicle turning onto 3 Mile Road.
Consumers Credit Union breaks ground on new Big Rapids location
On Tuesday, Sept. 1, Consumers Credit Union broke ground on a new 5,480-square foot office in Big Rapids. Several community leaders joined Consumers for the groundbreaking, including Big Rapids Mayor Fred Guenther, City Manager Mark Gifford, Regional Chamber President Sarah Dixon and Ferris State University President Bill Pink. “Big Rapids has a lot of growth ahead of it, and we want to be part of that,” said Scott Sylvester, president and CEO of Consumers.
Preferred Office Machines to merge with Kraft Business Systems after 37 years in Big Rapids
After four decades in Big Rapids, Preferred Office Machines will now be undergoing a merger with Kraft Business Systems. According to lifetime owner John Milan, the Big Rapids businessfront will be open until Oct. 31, 2026. “Your trust and loyalty over the past four decades have meant everything to me,” he said.
Moolenaar discusses tax cuts, manufacturing at Mecosta VFW roundtable
U.S. Rep. John Moolenaar, R-Mich., answered questions from constituents Wednesday at a roundtable at the Mecosta VFW Post 2335. The event, sponsored by Americans for Prosperity and Concerned Veterans for America, focused on the Working Families Tax Cuts signed into law in July 2025 and related economic and veterans issues.
Two hospitalized after truck hits pole, overturns in Morton Township
An early Sunday crash in Morton Township is under investigation as a possible alcohol-related incident after two people were taken to a hospital. Deputies were dispatched at 12:48 a.m. to the intersection of Hayes Street and 11 Mile Road in Mecosta. According to the investigation, the driver, a 25-year-old man from Rodney, was traveling west on 11 Mile Road and left the roadway. “The driver failed to navigate the curve and ran off the roadway to the left,” deputies said.
Mecosta County K-9 units uncovers firearms, drugs in Wheatland Township home
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